Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence!

Mộc TràDec 15, 2023 at 15:13

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In the Kpop industry, the role of ambassador for luxury brands is one of the factors that proves an artist's popularity and influence.

Ambassadorships with global luxury brands are not simply a business deal, they are a statement of the idol's marketability and a reflection of their international appeal.

Currently, ambassadors who are Kpop idols play an important role in contributing to increasing brand revenue.

In recent years, Korea in particular and Asia in general are markets that the "big guys" in the luxury fashion industry want to conquer. There have been many Korean stars who have been "selected" for the title of ambassador. But each ambassador has different remuneration, depending on their popularity and suitability for the product and brand.

Among the incentives for ambassadors, being selected for a Global Campaign is the most important favor, in addition to other activities such as appearing on magazine covers and sitting in the front row of shows. , attend brand events...

Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence! - Photo 1

Blackpink is a typical group that gained popularity through luxury fashion. All four girls had the opportunity to appear in their brand's global campaign as ambassadors ( Jennie - Chanel, Jisoo - Dior, Lisa - Celine), but the member was chosen to represent the global campaign the most. is Rosé with 30 campaigns. She is also the Korean celebrity with the most Global Campaigns in history.

Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence! - Photo 2

Blackpink's main vocalist achieved this in just 4 years, as the global ambassador of 4 luxury brands: Saint Laurent fashion (YSL), Tiffany & Co. jewelry and watches, Sulwhasoo cosmetics and Rimowa suitcases.

Since September until now, all four brands mentioned above have run global campaigns with Rosé as a model.

Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence! - Photo 3

Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence! - Photo 4

Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence! - Photo 5

Meanwhile, since becoming Dior's Global Ambassador in 2021, Jisoo - a member of the group BLACKPINK - has proven herself to play an important role in boosting the brand's revenue.

According to statistics, Jisoo's influence has helped luxury brand revenue increase significantly, up to 86.6% after just one year. Specifically, according to Naver's economic department, Dior's revenue in 2021 is 474 million USD, an increase of 86.8% compared to 2020. Operating profit also doubled, from 80.8 million USD to 163 million USD. .

Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence! - Photo 6

The spike in sales is said to be the result of Jisoo becoming Dior's global ambassador. With a large fan base and popularity among women aged 20 - 30, the BLACKPINK member has effectively strengthened Dior's marketing activities, attracting a huge number of consumers. In particular, the strongest growth in sales is in Korea - Jisoo's hometown - and also where the female idol has a large and loyal fan base.

Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence! - Photo 7

As expected, with Jisoo's popularity and great influence, Dior's revenue will continue to grow strongly next year.

Previously, on December 6, YG Entertainment representative announced that all members of the group BlackPink had renewed their exclusive contracts.

Excerpt from YG Entertainment's announcement: "After careful discussion with BlackPink, we have re-signed the exclusive contract for the group's activities based on deep trust.

BlackPink will respond to the love of fans around the world with activities commensurate with their global status, such as releasing a new album with YG's full support, as well as a tour. around the world on a large scale".

Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence! - Photo 8

YG Entertainment's general producer Yang Hyun Seok said the company is happy to continue the relationship with BlackPink. He said:

"BlackPink will continue to try our best to shine even more in the global music market, as an artist representing K-pop."

Jisoo - Rosé ignore Jennie - Lisa m.aking l.ove loudly, striving to assert their names: Clear evidence! - Photo 9

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