Xinh opened with a drama: Chau Bui was said to "explode" to steal Quynh Anh Shyn's name?

As the 2 leading fashionistas in Vietnam participating in the same program, Em Xinh Say Hi, Chau Bui and Quynh Anh Shyn were accidentally put on the scales. At the beginning, the couple is said to have had a conflict.

Accordingly, Em Xinh Say Hi just aired episode 1 on the evening of May 31 and immediately became a fever across social media platforms.

The audience not only paid enthusiastic attention to the music but also to the fashion element of the program and represented this aspect by Chau Bui and Quynh Anh Shyn.

However, it is also because of that right after the first episode, a drama broke out in the fan community of the 2 popular fashionista.

Accordingly, regarding Chau Bui's introduction on the air, she used the hashtag "3 million US dollars" as a hint for her appearance. When asked by MC Tran Thanh about the meaning of this number, Chau Bui explained that it is the total media value (MIV) that she has achieved in a Fashion Week season.

Chau Bui also frankly "flexed" that she used to be the holder of the highest media value in the world at Paris Fashion Week. The fashionista's answer made Tran Thanh and the Xinh students present there admire at the same time. However, this statement was also the reason for the controversy on social media afterwards, partly because Chau did not mention exactly the fashion season in which he achieved the above achievement.

*Media Impact Value (MIV) is an indicator developed by Launchmetrics, which quantifies the economic value that an individual or content brings to a brand through media activities on various platforms (including social media, newspapers, television, etc.). This index reflects the influence and effectiveness of the communication, which is converted into a currency for easy comparison and evaluation.

A post that is attracting more than 115 thousand views on Threads said that Quynh Anh Shyn was "stolen" by her close brother when she was the No. 1 holder on the media value chart at Paris Fashion Week Fall/Winter 2024. However, this opinion was immediately strongly opposed by both Chau Bui's fans and Quynh Anh Shyn.

Those who spoke out to defend Chau Bui said that while on the air, she did not mention the specific time when she achieved the above achievement. Therefore, it cannot be confirmed that Chau Bui is talking about Paris Fashion Week Fall/Winter 2024 - where Quynh Anh Shyn achieved the highest ranking. Others think that this is a cosfan (pretending to be a fan) of the owner of the post, aiming to "provoke a war" (create a controversy) between fans of the two houses.

The figure of 3 million dollars and the Top 1 position in media value that Chau Bui mentioned is completely accurate. Those are also the glorious achievements that Chau Bui has achieved in the world's biggest fashion weeks. It's just that these 2 numbers don't come at the same time.

At the Spring/Summer 2025 Fashion Week, which takes place in September 2024 (the last Fashion Week season that Chau Bui and Quynh Anh attend), Chau Bui has entered the Top 2 influencers with the highest MIV according to a report from Launchmetrics. Specifically, the total media value that she achieved at Milan Fashion Week was 1.2 million USD and at Paris Fashion Week was 2.27 million USD. In conclusion, the total media value that Chau Bui achieved in the Spring/Summer 2025 fashion season has exceeded 3 million USD.

Although the figure of 2.27 million USD at Paris Fashion Week Spring/Summer 2025 has helped Chau Bui break her record, to talk about her time reaching the Top 1, it was the previous Paris Fashion Week Fall/Winter 2023 season. At that time, Launchmetrics announced that Chau Bui achieved a total media value of 1.8 million USD. This achievement of Chau Bui helps Vietnam have the first Vietnamese to be named in the Top 1 of the media value rankings at prestigious international fashion weeks.

A year later - at Paris Fashion Week Fall/Winter 2024, Quynh Anh Shyn was the one who replaced Chau Bui in the same position. A report from Launchmetrics showed that the influencer with the highest total media value in the world at that time with 1.5 million USD was a female fashionista born in 1996.

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