BLACKPINK juniors beat Taeyeon (SNSD) to win the trophy but Knet's reaction was harsh

Despite winning on a music show, TREASURE's recognition in Korea is still not too high.

The outstanding rookie boygroup of Kpop Gen 4 - TREASURE has officially returned to the Kpop race on February 15 with the mini-album The Second Step: Chapter One and the title song JIKJIN. Before the comeback, TREASURE became a hot topic on Korean social networks because of the information that YG spent more than 500 million won (equivalent to nearly 9.5 billion VND), and recruited the former director of the MAMA awards ceremony on production. MV for the group. YG's unexpected favor for TREASURE makes many Kpop fans believe that the group is about to have an explosive comeback, marking the footsteps of the senior generation.

However, as the saying goes, "the more you hope, the more you'll be disappointed". Even though the JIKJIN MV was invested heavily, it still did not leave much of an impression in the hearts of non-fans, especially for Korean audiences. The proof is that JIKJIN's ranking on the online music site MelOn is extremely flat, after 1 day of release, it only stopped at #418 with only 18,000 ULs (Unique Listeners: unique listeners).

TREASURE's incredibly low digital rankings sparked a lot of controversy. On the one hand, netizens commented that YG overestimated their rookie boygroup, putting on a loose shirt without "considering" how much potential their "pet chicken" has. The 10 billion figure can help many other groups at YG grow and be profitable, but it's definitely not TREASURE.

On the other hand, many "sober" netizens commented that low digital music achievements are common to most Gen 4 boygroups. The number of digitally strong male groups in Kpop's generation today is truly counted on the fingers. Moreover, TREASURE's JIKJIN promotion has just begun, the road is still long and the group still has many opportunities to make a comeback. Is it too hasty to conclude that YG's "pet chicken" is "flop" at this time?

In addition, fans also countered the sarcasm that YG's 10 billion investment in TREASURE is "the cost of God" with the information that the "swordfish" group is more than 4 billion won (equivalent to 82 billion VND) in the Japanese market. only in the first half of 2021. Fans have firmly decided: It's money made by TREASURE, so the group deserves all the best conditions for this comeback.

Indeed, the fact that YG has invested heavily in TREASURE but the group's achievements are not as expected can make many people surprised. But considering that TREASURE is still a rookie and has been missing in Kpop for a long time, 10 billion can be considered as a "compensation" number, and at the same time a "move" from the big man to help the group. initially increasing its popularity among the Kpop fan community.

Recently, TREASURE has proven that the 10 billion that the company has invested in the group is worth it when winning against senior Taeyeon ( SNSD).

Specifically, on the show Music Bank broadcast on February 25, the two names that competed for the No.1 trophy were Taeyeon (SNSD) and TREASURE. Both groups have just had a positive comeback. If TREASURE has a billion-dollar JIKJIN MV, Taeyeon once again makes people sob about her singing skills and constant transformation in concept with INVU. 1st place at Music Bank called TREASURE.

This is TREASURE's 2nd winning trophy during JIKJIN promotions. TREASURE was not present to promote at Music Bank, so fans could not enjoy the live encore performance from BLACKPINK's junior.

In addition to the congratulations on the victory, many Knets suddenly said that they did not know the name TREASURE. Although it is a group from the big man YG, it seems that TREASURE's name is still quite strange to Korean fans. The fact that the digital music score is too low and still won the trophy also made many people unhappy with TREASURE's victory.

Maybe the group's popularity is not big enough in Korea, but TREASURE's win at Music Bank is completely worth it, in accordance with the score criteria that this music show offers. In particular, TREASURE's album THE SECOND STEP: CHAPTER ONE achieved impressive sales, helping the group reach 4425 points this week.

About JIKJIN, this is the MV invested by the big man YG with an amount of up to 500 million won (nearly 9.5 billion VND) for production costs. YG's great level of play has to be called "the top of the top", making people admire.

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