Big Bang gây bão khi trở lại vẫn khiến cổ phiếu YG Entertainment sụt giảm, lý do vì đâu?
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It seems that fans have been waiting for their comeback for too long, so Lisa (BLACKPINK) released a choreography clip to comfort BLINKs.
While the BLACKPINK fandom is fervent when the group has not come back for more than 500 days, Lisa continuously releases choreography with her twin sister Leesa - Seunghoon's new stage name ( WINNER). On the afternoon of February 17, the duo continued to release a choreography clip on the background of the song "Woman" by Doja Cat, which was extremely "fiery".
This is the third choreography product between Lisa and Seunghoon since the WINNER member was discharged from the army. The main dancer duo of YG showed off their impressive dance skills with attractive and seductive movements. Besides, there are always unexpected and funny "twists" at the end of each clip.
At the end of the clip, Rosé's cameo (BLACKPINK) caught attention. Suddenly, the girl who passed by the clip was not "real" at all. Rosé just appeared "unruly" at the end of the dance clip, making people very excited.
Often appearing together on social networks, but BLACKPINK has yet to see the comeback date, making fans stand still. As of February 17, 2022, the 4-member YG girl group has not made a comeback for 503 days. Still seeing BLACKPINK appearing regularly on social networks or actively with personal projects can make fans forget the group's disappearance without a trace since the Lovesick Girls MV, released on October 2, 2020.
Fans are constantly complaining because BLACKPINK has not come back for too long. Many people even had to open the old MV teaser to get the feeling that the group was back after a long time of "hungry for music".
With the situation of breaking water, BLACKPINK fans most recently pushed the hashtag We Want BLACKPINK Music (We want BLACKPINK's music products) continuously appearing in the top trending Twitter in many countries around the world. Even fans have come up with enough content to demand music from YG with a series of posters "BLACKPINK comeback when?".
In another development, YG invested more than 500 million won (nearly 9.5 billion VND) for TREASURE's JIKJIN MV. This is a surprising number because normally, companies only invest large amounts of money to shoot MVs for top groups like BLACKPINK. It's rare for any company to spend half a billion won for a rookie like YG.
Not only did YG spend a lot of money, but YG also showed their determination to "dry blood" in this comeback of TREASURE when the MV was produced by director Lee Sang Yoon, former director of the MAMA awards ceremony. According to a source from YG, during the filming of JIKJIN MV, the company mobilized a lot of luxury cars to match the song's context, showing the picture of people's desire to conquer speed and ambition.
In addition to comments expressing excitement about TREASURE's spectacular comeback, there are still "edge" opinions from a part of BLACKPINK fandom. Some senior fans think that YG is using the money BLACKPINK earns to invest in juniors, and that will just be a wasted investment. Instead of spending a lot of money filming the MV for TREASURE, these fans think that YG should spend money on BLACKPINK to make music and shoot the comeback MV as soon as possible.
Before the sarcastic comments from a part of BLACKPINK fans, TREASURE's fans affirmed that the group also brought in good revenue for YG, and the company did not waste money because the boys have extremely potential. Regarding TREASURE's comeback before BLACKPINK, this is YG's plan and "seniors should give way to juniors" is reasonable.
Accordingly, YG's unexpected favor for TREASURE made many Kpop fans believe that the group is about to have an explosive comeback, marking the footsteps of the senior generation.
However, as the saying goes, "the more you hope, the more you'll be disappointed". Even though the JIKJIN MV was invested heavily, it still did not leave much of an impression in the hearts of non-fans, especially for Korean audiences. The proof is that JIKJIN's ranking on the online music site MelOn is extremely flat, after 1 day of release, it only stopped at #418 with only 18,000 unique listeners.
TREASURE's incredibly low digital rankings sparked a lot of controversy. On the one hand, netizens commented that YG overestimated their rookie boygroup, putting on a loose shirt without "considering" how much potential their "pet chicken" has. The 10 billion figure can help many other groups at YG grow and be profitable, but it's definitely not TREASURE.
On the other hand, many "sober" netizens commented that low digital music achievements are common to most Gen 4 boygroups. The number of digitally strong male groups in Kpop's generation today is truly counted on the fingers. Moreover, TREASURE's JIKJIN promotion has just begun, the road is still long and the group still has many opportunities to make a comeback. Is it too hasty to conclude that YG's "pet chicken" "flops" at this time.
In addition, fans also countered the sarcasm that YG's 10 billion investment in TREASURE is "the cost of God" with the information that the "swordfish" group is more than 4 billion won (equivalent to 82 billion VND) in the Japanese market. only in the first half of 2021. Fans have firmly decided: It's money made by TREASURE, so the group deserves all the best conditions for this comeback.
YG ấn định thời gian BLACKPINK comeback, Jennie là người cuối cùng có lịch trình cá nhân ở nước ngoài Hoàng Phúc15:55:50 22/04/2022Sau 2 năm tập trung solo cho các thành viên, YG mới đây chính thức đưa ra thời điểm cụ thể Blackpink tái xuất.
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