Media experts expose Thai Cong's marketing 'tricks'

For a long time, Thai Cong has been a famous designer in the interior sector. He is better known to the online community through shared content about the lifestyle of the upper class, luxurious and aristocratic.

Recently, Thai Cong opened a TikTok shop selling luxury items ranging from 12 million VND ice picks to 235 million VND crystal vases, making the online community extremely excited and excited.

Not only that, this famous designer also began to embark on the path of Tik Tok live streaming, being the first person in Vietnam to open a live session selling items at prices only "dragons and phoenixes" can buy. .

The times when there was a stir on social networks were the times Thai Cong created a series of "unique" and "unprecedented" content. From there, communications experts, marketers, and even observant netizens can "catch" the marketing and PR tricks behind this story.

However, seeing is one thing, being able to name and specifically analyze Thai Cong's methodical strategies is another.

A famous media expert but only dares to identify himself as a blogger, who often has methodical, specific analytical content behind media stories - Nguyen Ngoc Long has shared interesting things. The story revolves around the sales method of designer Thai Cong:

Regarding designer Thai Cong setting high prices for products: This could be a smart marketing strategy. High pricing not only helps create curiosity in the community but is also associated with a premium brand image. This helps create a "halo effect", increasing the perceived value of the brand in the eyes of the public. That means, if you succeed in building a brand associated with the association of "high prices", your other products and services will also be considered "one level higher than normal".

Regarding the purpose of designer Thai Cong: Maybe he not only wants to sell products but also wants to promote the brand. In the digital age, generating attention is sometimes more important than the sale itself. That could be part of Thai Cong's overall marketing strategy.

Sales scenario of designer Thai Cong: Through the fact that products such as toothpaste and fabric bags are selling well, it can be seen that Thai Cong is using the "high-low" strategy. This is a sales strategy that combines products with greatly different prices to increase attention and diversify target customers. Until now, Thai Cong has targeted the high-end customer segment. When reaching the lower segment, it will be very difficult because they do not have enough money to pay. But Thai Cong offering a product that is "cheaper" than the normal range of goods he sells will make customers feel "a bargain" and close the deal immediately even though the product may still be priced higher than the market. .

About the spread of designer Thai Cong: The rapid spread in the community is a common phenomenon in our time. This shows that Thai Cong has a deep understanding of how to create excitement and discussion in the online community. Sometimes, attention doesn't have to be completely active to be effective.

Evaluating the Marketing strategy of designer Thai Cong, blogger Nguyen Ngoc Long said: "It can be said that this strategy is quite successful in creating attention and discussion. This not only helps increase brand recognition but also creates curiosity and motivates consumers to learn more about his other products. In short, Thai Cong's approach in using live streaming on Tiktok is an example of creativity and take advantage of modern communication channels to increase brand awareness and interaction with customers."

Being insulted by Pham Thoai, Thai Cong immediately went to the livestream to confront his juniors with a very harsh sentence JLO10:08:38 11/01/2024In recent days, the name Thai Cong has become hot on social networks. The reason designer Thai Cong is mentioned a lot is because he attracted attention when he opened an online shop selling items at sky-high prices.