Thai Cong was exposed for selling only a few orders, suspecting that the 1 billion order was fake

Recently, designer Thai Cong officially opened the first livestream sales session on the TikTok platform. In just the first 20 minutes, this livestream received more than 1 million likes.

"This is an event that many people look forward to because I am a pioneer in selling luxury goods on TikTok Shop. Let's see if I can sell the goods," Thai Cong shared in a video.

However, besides successfully creating an effect on the audience, some people question Thai Cong's ability to generate actual revenue from this livestream.

Can it be sold?

Thai Cong's action of opening a store on the e-commerce platform caused many people to express doubts.

Online shopping platforms are considered an environment of affordable products, suitable for the budget of many consumers.

Therefore, the "sky-high" prices of the items that this designer sells surprise many people.

Some viewers also commented that they could not read the exact price of the product because the price had too many zeros.

By January 10, after the first livestream session ended, the total sales of this stall was 54. Most of the products sold were scented candles with prices ranging around 3 million VND. Additionally, no customer reviews were recorded.

Not bringing in large sales, Thai Cong created significant media value from this event. Specifically, the video introducing this designer's booth reached 18 million views. This is the highest media index on Thai Cong TV account.

According to the report on trending topics and keywords on social networks from December 31, 2023 to January 6, 2024 of the company providing online data research solutions Socialite, Thai Cong's sales on E-commerce platforms attract the most attention.

This issue reached 277,980 discussions, surpassing topics about New Year's customs or natural disasters.

Some opinions say that the purpose of Thai Cong's stall opening is not business. The designer wants to increase the communication value of the brand through this "move".

Previously, there were many opinions that the products on the designer's TikTok Shop were not of such high value and were overpriced. However, designer Thai Cong himself spoke up and said that his customers are not "chickens" but should be called "dragons and phoenixes" because they are very luxurious and smart to create such a large fortune. He believes that wanting to attract "dragons and phoenixes" is not an easy task but requires knowledge, experience and experience.

What does it really sell?

During the livestream session, Thai Cong shared that many people in China livestream selling high-end products such as Hermès handbags. In Vietnam, this designer is the first person to sit on live broadcast to sell luxury goods.

Throughout the broadcast, Thai Cong introduced a series of furniture, decorations, and household appliances with prices ranging from tens to hundreds of millions of dong. Crystal flower vase 235 million VND, ice bucket set 52 million VND, Paraisol tea set 55.11 million VND are products that overwhelm users because of their expensive prices.

However, at the end of the livestream, the designer suddenly launched a product that fits the budget of many customers. Specifically, Thai Cong introduced a tote bag with the words "Knowledge - Experience - Experience" at a price of only 99,000 VND.

This is the only item that can reach the masses, has the ability to generate large sales for the brand, and is suitable for online shopping platforms.

At this point, the question "Can Thai Cong sell products?" or "What does Thai Cong really sell?" seems to have the answer.

According to predictions, after the launch with a series of luxury designs, interior designers can bring products that suit the tastes and wallets of the majority, with more commercial value in the future.

Thái Công giao hàng bằng taxi, Đoàn Di Băng nhận hàng mà không tin vào mắt mình! Keng17:43:16 13/01/2024Dù mới chỉ ra mắt vài ngày, song gian hàng online của NTK nội thất Thái Công đã lập tức gây bão khi bày bán toàn những sản phẩm xa xỉ có giá... trên trời , trong đó nhiều món có giá lên tới hàng trăm triệu đồng.