Hang Du Mu openly released Luong Do, looking forward to a romantic "date" in Da Lat
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Livestream sales are the most popular form in the current digital age. There are quite a few tiktokers known as "gods of war" who close orders in Vietnam. However, many times the gods of war also cause brands to struggle.
Selling out within minutes of opening sales, with "huge" profits, many famous TikTokers with millions of followers have cooperated with brands to livestream sales. There have been many livestream sessions with revenue reaching tens or even hundreds of billions of dong. And KOLs (influencers) are fondly called "gods of war". However, there are many times when KOLs "miss 1 drink, go 1 mile".
In April 2023, TikToker Vo Ha Linh cooperated to livestream selling shampoo and conditioner on the social networking platform TikTok. Notably, she announced the launch of a product promotion program with shocking prices of 11,000 VND and 18,000 VND. As expected, with the influence of Vo Ha Linh's name, combined with an unimaginably low selling price, the livestream session reached a record number of views, sometimes exceeding 300,000 people. Products are constantly sold out.
However, instead of being mentioned in positive terms, the above campaign received many strong objections from agents and pharmacies. They believe that the company is dumping prices, making it difficult for traditional sales channels. There have been pharmacies calling on each other to boycott not only the above brand, but also other products.
Besides, some consumers also have an unsympathetic view when they misunderstand that agents and pharmacies pay too much difference. Faced with the backlash, both Vo Ha Linh and the brand immediately posted to clarify that this was an "exclusive deal" for the female TikToker and the product was sold as a combo, with limited quantity.
Specifically, watching the entire livestream, viewers and buyers will understand that this is a typical sale hunting program, buying a combo (tube of toothpaste and conditioner) to get a deal on shampoo for 18,000 and 11,000 VND in limited quantities. term. However, consumers misunderstood because Ha Linh repeatedly emphasized: "I emphasize that this has never happened before with Nguyen Xuan brand, green has 18 "branches", brown has only 11 "branches". This is said to be the reason pharmacies protested when at that time, products were sold at pharmacies at much higher prices.
Recently, the livestream session on TikTok on the evening of July 7 by TikToker Hang Du Muc received many reactions on social networks because of the supposedly "uncharming" statements of the durian gardeners participating in the sale.
Specifically, at noon on July 7, during the Mega live session on TikTok of tiktoker Hang Du Muc, 12 tons of durian were sold out by this "livestream god" and his partner, Quang Linh Vlogs, in less than 5 minutes. The selling price of the item is a combo of 5 kg of Ri 6 durian priced at 715,000 VND (original price 950,000 VND), a combo of 2 kg of Musang king durian priced at 529,000 VND (original price 745,000 VND). She was also fondly called the "god of agricultural products" after this livestream session.
However, a commotion occurred immediately afterward when a series of shoppers called for cancellation of orders when a livestream representative of a durian brand expressed an unkind attitude towards Quang Linh Vlogs during the livestream session.
Accordingly, during this livestream session, TikToker Nguyen Thai Huyen (O Huyen Sau Durian) several times criticized Quang Linh Vlogs for eating too much durian and said he would not invite him to the durian festival in August. Netizens commented This person's face was serious, not joking at all, along with the words that made Quang Linh Vlogs appear quite shy and confused.
After that, some people angrily posted videos calling for order cancellations because they thought this female representative did not respect Quang Linh Vlogs. Along with that, many people also rated the brand's TikTok channel with 1 star.
Both TikToker O Huyen Sau Duong and the seller later apologized. However, the wave of outrage from the online community has not stopped, they believe that female Tiktoker O Huyen Sau Dui's apology was not sincere and too late. Both Tiktoker O Huyen Sau Durian and FoodMap - the durian distributor - have "popped" on social networks in a way no one expected.
Hang Du Muc suffered the same "tribulation" as Quang Linh, was fired during livestream, and asked to stop selling. Uyển Đình10:24:33 29/08/2024In the latest live session of Hang Du Muc, many viewers were confused when, while introducing Ca Mau crab, the female TikToker was suddenly kicked out by someone. Hang Du Muc also could not hide the discomfort on her face.
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