BLACKPINK lost Lisa and was mercilessly "crushed" by BTS, Rosé also moved to follow in her best friend's footsteps

The online community was shocked by the news that BLACKPINK's youngest member actually did not renew her contract with YG Entertainment, instead joining the famous American record label.

As Korean media previously reported, although BLACKPINK's contract with the agency expired in August, until now there has been no information confirming the four beautiful, world-famous girls. world continues to stay at YG Entertainment.

This delay led the public to believe that the two sides were unable to agree on a contract extension. Among them, Lisa is said to be the member with the highest possibility of leaving YG. Especially after 3 nights of performing at Crazy Horse in Paris, many people are even more certain that the female idol born in 1997 is ready to expand her horizons beyond Kpop.

The heated discussions on social networking forums have shown no signs of stopping for many months and became more heated when some netizens discovered something unusual on the youngest member Hac Huong's personal Instagram.

According to Koreaboo, on October 16, Lisa's account just had two new followers. Nothing would have happened if these two people were not related to Columbia Records - the American record label owned by Sony Music Entertainment. However, the first person is Luis Gerardo Cárdenas - Creative Management Expert and the other is Chika Ifediora - Digital Marketing Director of Columbia Records.

Although in reality it is not uncommon for companies to follow any artist, fans have discovered that Ifediora is only interested in artists under Columbia Records, with one exception for global superstar Billie Eilish. And Lisa is also the only member of BLACKPINK on the watch list of this power couple.

Worth mentioning, vocalist Lalisa is not the first member of Hac Huong rumored to be collaborating with Columbia Records. The evidence is that before that, social networks spread a photo of Rosé having a meal with the record label CEO. From this detail, people speculate that the meeting was intended to discuss the future of the "Australian rose".

Returning to Lisa, Korean media once reported that the foreign member of BLACKPINK twice refused quite attractive terms from YG to keep her there. Specifically, the leading entertainment company offered an amount of 50 billion won (nearly 40 million USD) for the contract extension, but it was not attractive enough for the youngest member, Hac Huong. Some people even suspect that the female idol born in 1997 wants to join an entertainment company in her home country of Thailand.

Besides, some sources also said that Rosé is the only member to re-sign an exclusive artist contract with YG Entertainment. Jennie and Jisoo remaining expressed their desire to establish their own management company to conveniently handle the solo activities of the two female idols.

Currently, YG Entertainment and Lisa have not yet responded to the new rumor. Perhaps because this is not the first time the youngest member of BLACKPINK and the remaining members have been rumored about leaving or renewing their contracts, the company and the 4 girls themselves have not bothered to explain. .

While BLACKPINK is "on the edge of the abyss", BTS continues to set new achievements "surpassing" their colleagues. Accordingly, the Korean Business Research Institute has just announced the Top 3 Kpop groups in October ranked from low to high: BTS - BLACKPINK - NewJeans.

It is known that this ranking is determined through audience choice, media coverage and popularity in the community of different idol groups.

The results showed that BTS ranked first with a brand reputation index of 6,280,605; up 9.39% compared to September. High-ranking phrases in the group's keyword analysis include: "Jungkook", "Jimin" and "V"; while the phrases associated with the group's highest ratings were: "refreshing", "congratulations" and "success". BTS's positive score also accounted for 91.10% during the month.

This shows that the group's appeal has not decreased, even though V - Jungkook is actively working solo, while J-Hope, Jin, and Suga are performing military service.

Behind BTS, BLACKPINK achieved a brand index of 4,917,759, an increase of 71.70% compared to the previous month. Recently, information about the contract extension of 4 members Jisoo, Jennie, Rosé and Lisa has always received a lot of attention.

Although YG Entertainment and the four female idols will likely not be able to continue collaborating, the majority of audiences still expect the members to accompany each other as a group, even without re-signing with the management company. old reason.

The final position in the Top 3 is called NewJeans with a brand index of 4,721,727, down 31.98% compared to September. The remaining rankings of the top 10 monthly idol group brand value rankings These are: IVE, Seventeen, TXT, EXO, TWICE, Stray Kids and Enhypen.

NewJeans has just surpassed BlackPink on the idol group chart, YG has made an estranged move "domestic chicken" Tuyết Ngọc16:50:24 14/09/2023According to the latest announcement of the Korea Brand Reputation Research Institute, the KPop group with a high brand value rating this month is NewJeans, BTS, worth mentioning BlackPink only ranked top 5.