Aespa dominates MMA 2024, HYBE "quits the game": K-pop fans divide the controversy!

The Melon Music Awards 2024 (MMA 2024) ceremony has officially taken place, Aespa has created a fever when winning 3 prestigious Daesang awards and notably the absence of most of the artists of HYBE Group, even though they are all named in the award.

On the evening of November 30 (local time), the Melon Music Awards 2024 (MMA 2024) ceremony officially took place, and Aespa created a fever by winning 3 prestigious Daesang awards, marking a year of great victory for the group. This is the first time a girl group has won an absolute victory in the most important categories at MMA.

Aespa, a girl group affiliated with SM Entertainment, made history at MMA 2024 when she excellently received three of the biggest awards in the Korean music industry: Best Song of the Year, Artist of the Year, and Album of the Year. The exciting performances with hit songs such as Whiplash, Supernova and Armageddon made the audience unable to take their eyes off the group's stage.

Not only winning the Daesang Award, Aespa was also honored in many other categories such as Best Girl Group, Best Girl Group with Best Performance, and Top 10 Best Artists (Bonsang). With this victory, Aespa has proven its strong position in the K-pop music industry.

Not only Aespa, (G)I-DLE also made a strong impression when winning the Daesang Album of the Year award thanks to the song Fate. Although not the album's title track, Fate still managed to gain traction on the charts and became the third song of the year to achieve Perfect All Kill, along with the hits Love Wins All (IU) and Bam Yang Gang (BIBI).

However, an equally notable and controversial point is the absence of most artists from the HYBE group at MMA 2024. Despite winning many prestigious categories, major groups such as SEVENTEEN, Jungkook, and NewJeans did not attend the award ceremony, for reasons that have not been officially announced. Only the TWS group from HYBE appeared.

This has raised many speculations and controversies about the strained relationship between HYBE and other groups in K-pop, especially with NewJeans, which is said to have had a not very harmonious relationship with this group in recent times.

NewJeans' fans were upset and attributed the group's absence to MMA's neglect, while artists from SM Entertainment, including Aespa, attracted maximum attention. Some fans have even voiced that HYBE is "dodging" major events in order to avoid noise and protect its groups from public opinion that is becoming increasingly tense.

Besides, many K-pop fans have started to compare the events and the reactions of the artists, as Aespa and other groups from SM Entertainment have been open and proactive in participating in the award ceremonies, while HYBE has been more secretive. A section of fans thinks that HYBE may be trying to stay away from the "storm of public opinion" related to scandals and media conflicts, especially with groups like NewJean

Besides the familiar names, PLAVE - the first virtual music group in MMA history - also made a strong impression when winning the Top 10 Bonsang and Millions Top 10.

These successes have ushered in a new era for K-pop, where virtual idols not only appear on stage but also achieve real achievements. With the explosion of the song "Way 4 luv", PLAVE has proven that virtual music groups can also conquer the music charts and win major music awards.

MMA 2024 has ended in anticipation and many unanswered questions. Although Aespa is a great winning group, the surprises of the absence of HYBE artists, the explosion of PLAVE and new groups have created a big wave of controversy in the K-pop music loving community. Along with that, the scandals surrounding the artists' appearances in front of the media are also making the public constantly speculate about the future of the K-pop industry.

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