Wolfe Herd- The world's youngest billionaire matchmaker thanks to a special dating app

In 2012, at the age of 23, Wolfe joined a startup project developing an online dating application. As co-founder in charge of marketing, Wolfe came up with the main idea for this dating app. From the name to the icon, and the "friend" button on Tinder , all have the impression of a young girl.

Wolfe Herd was born in 1989 in Salt Lake City, Wyoming, USA. Her father is a real estate developer and her mother is a homemaker.

Whitney Wolfe Herd studied International Studies at Dallas Southern Methodist University (Texas, USA). Since she was a student, she has tried many business activities and used part of the profits for charity and social activities.

In 2012, at the age of 23, Wolfe joined a startup project developing an online dating application. As co-founder in charge of marketing, Wolfe came up with the main idea for this dating app. From the name to the icon, and the "friend" button on Tinder, all have the impression of a young girl.

The user community is rapidly expanding with undeniable utilities. But as Tinder grew, Wolfe became more and more aware of the trouble the app could cause. Tinder attracts tens of millions of people to sign up and use it, but two-thirds are men. Gender disparity is part of the reason why women using this app often receive harassing messages from men. Even in the two years of running Tinder, Whitney also became a victim. Wolfe's ex-boss - Justin Mateen, and ex-boyfriend - used to abuse her severely. That is the reason why she decided to withdraw from here in 2014.

Tinder's door closing before Wolfe's eyes is also an opportunity for her to open a new door where she can unleash her creativity and develop what she wants. Initially, Wolfe had no intention of joining a dating app-related project after leaving Tinder. But Andrey Andreev, a Russian businessman, convinced her to come back.

"Why don't you think about creating a dating app where women can control conversations?" suggested Andreev. Advice from Andreev, a dating social networking guru, became Wolfe's guide to starting Bumble. This app sets up a friending protocol similar to Tinder, but with one fundamental difference: If two people of the opposite sex are friends, only the female can text first.

This has minimized the number of messages harassing female users. The number of female Bumble users reached 49.4%, about the same as that of men, indicating Wolfe's success. Currently, Bumble is the fastest growing dating app in the US, with users growing 50-70% every year. In 2016, Bumble started inserting ads into the app, and immediately earned $100 million. Bumble is valued at 1-1.5 billion USD, becoming one of the most favorite applications according to user reviews.

Bumble operates in a new way: matches will automatically disappear after 24 hours if not answered (men can only signal by paying a fee to extend the waiting time for another 24 hours) and Bumble also built on the foundation of Tinder is "swipe select" swipe left / right to match each other through your photos.

Initially, Wolfe Herd only had the idea of building a social platform specifically for teenage girls. However, this idea did not materialize, so Bumble still follows the direction of creating a safe dating environment for women looking for love.

Andreev left the company in November 2019, four months after Forbes published an investigation into allegations of discrimination against women at the London office that Andreev was responsible for managing. This goes against Bumble's ethos. The company denied most of these allegations and conducted an internal investigation, ultimately concluding the above information to be false.

In November 2020, Blackstone Group acquired Andreev's shares, thereby valuing Bumble at $3 billion. Bumble owns the dating app Badoo. Currently, both apps are available in 150 countries, with over 40 million monthly active users.

The road to starting a business with Wolfe Herd was not smooth. However, she thinks anyone can start a business and be successful. "First, find your passion. If you're really talented in that area, you'll find a way to do business," she said on CNBC. start a cooking blog, and sell recipes".

According to the prospectus, with an 11.6% stake in the company, Herd currently owns $1.5 billion and is America's youngest self-made female billionaire. She is also the youngest female CEO to put a company on the stock exchange here.

The company's success has put her on Forbes' list of the most successful businesswomen and executives in 2020. She is also an honoree on the '30 Under 30' list, the richest billionaires in the world. gender. Bumble also resonated in the first trading session, when the stock nearly doubled the IPO price

But can't find a life partner online

Wolfe took just seven years to become a billionaire in the tech world. The success of Tinder as well as Bumble shows that she is one of the best dating social network developers today. Wolfe not only knows how to fully exploit the advantages of social networks to develop dating applications, she also knows how to overcome inherent weaknesses, and maximize user protection against the risk of being compromised.

However, Wolfe, like Facebook founder Mark Zuckerberg, never lets himself be obsessed with the technology products he makes. While millions of people search for their other half on dating apps, Wolfe chooses to bypass "online boyfriends" to find a man who truly loves her in real life. "A sharp knife can't cut the handle", the matchmaker Wolfe also had to ask someone else to "connect the red string".

During the 2013 Christmas break, Wolfe went skiing with his family. That's when she broke up with Mateen and had to receive a lot of threatening letters on the phone. "I cried for months at a time because I had to endure those insults," Wolfe said. There were times when she thought she wouldn't be able to get over the obsession from the past. A friend knew about it and arranged to introduce Wolfe to Michael Herd.

Herd is a successful businessman who "accidentally" goes Christmas skiing with his family in the exact same place where the Wolfe family went. "I went to sit next to him, and Michael quickly confessed he couldn't ski," recalls Wolfe of her first meeting with Herd, who later became her husband. "I find it difficult to understand why my friend decided to go snowboarding and asked me to meet him - a person who can't ski goes skiing on vacation?".

In the end, the skiing lesson that day made Wolfe understand the cause of everything "accidentally" before. As the two ski downhill, Wolfe realizes that Herd is a great skier. He quickly left her behind as he slid down. "My life has turned to another page since then," Wolfe said.

After skiing that day, the two did not see each other. In return, they spend hours a day sharing and talking on the phone. Busy work makes it take them a full month to be able to date again. Wolfe knew this was also her destiny. The two officially fell in love on Valentine's Day 2014. Two years later, they got engaged, and then officially married in 2017.

Distance blur technology

Before graduating from university, Wolfe had an unforgettable time studying abroad in Southeast Asia. Working in an orphanage as an international student volunteer helps Wolfe realize that the world is never flat. The gap in the level of development between countries can only be filled by one thing: Technology. That's why Wolfe was determined to stick with the technology field when he returned to the US.

When he left Tinder, Wolfe filed a lawsuit against his former company for workplace harassment. She received more than a million dollars in compensation and a small share of Tinder. Then, thanks to Bumble, her fortune increased day by day.

After the success with Tinder and Bumble, Wolfe continued to want to develop another dating app. This time, she chose to target customers of the third gender. Bumble not only invests, but also supports the development and promotion of this application. Wolfe will continue to have a long-term commitment to the development of online dating applications.

Wolfe doesn't just want to set up new dating apps and profit from them. She aims to go a step further: To create an environment where everyone there behaves in a friendly, respectful manner. That is also the key factor, the core idea that Wolfe chose, to bridge the gap between people with technology.

In addition to being the youngest self-made female billionaire in the world, she is also the youngest female CEO to ever put a company on the stock exchange in the US.

"I think anyone can make money from something they're good at. Just find your passion and go for it," says Wolfe Herd.

She added, "You don't have to be a certain type of person to be successful in the business or tech worlds. Actually, I've always been trying to build something that I wish existed. . road".

Not only being successful in the market, Wolfe Herd also makes many people jealous because she has a happy home with a good husband and beautiful son. On her personal page with more than 194,000 followers, she still regularly posts happy and fulfilled images of her family.

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