The case of advertising broken rice: Anh Tay used the wrong recipe, fans argued

Recently, netizens were constantly buzzing when an advertisement for chili sauce of a big brand appeared, the main content of which was a Western diner eating broken rice with chili sauce

This quickly created mixed controversies because many people thought that this was not the right type of condiment served with broken rice. The content of this advertisement is as follows: A Western customer goes to a famous broken rice restaurant, and after the rice is brought out, he is constantly looking for a chili sauce product called S. Vietnamese customers around are surprised to hear this name. And that's when the Western guest shared that the taste of this chili sauce "is eaten with broken rice".

The above advertisement immediately received many discussions from netizens. Below this promotional video, many people expressed their disagreement with the above content. Some people suggest that the above brand can choose other dishes instead of broken rice, because Vietnamese dishes are diverse, there are many dishes accompanied by chili sauce.

The fact that chili sauce is used as a spice when eating broken rice makes fans who love broken rice speak up.

Recently, the online community is discussing a hot topic about a brand's chili sauce advertisement, the main content of which is a Western customer looking for chili sauce to eat with fish sauce and broken rice.

Below this promotional video, many people have expressed their opinions about the above content. Some people suggest that the above brand can choose other dishes instead of broken rice, because Vietnamese dishes are diverse, there are many dishes accompanied by chili sauce.

Besides, there are also some opinions that people who can't eat fish sauce can use other spices instead, such as chili sauce. Currently, this advertisement has been hidden from social media platforms.

This is not an advertising video that received a backlash from fans. Because before that, Dat Bike Vietnam Company was also involved in a similar accident. Previously, this company sent a notice to press and media agencies about the video of the launch of a new electric motorcycle product with the image of two circus performers Quoc Co - Quoc Nghiep.

According to this electric motorcycle manufacturer, the video is part of the company's new product launch project, which was made in September 2023 in Thu Duc city (Ho Chi Minh City). Ho Chi Minh City). The production unit has asked for permission and all performances and scenes are made in a restricted, blockaded area, with a professional film crew and performers. The unit is also fully equipped with the necessary equipment according to regulations such as: protective gear, ambulances, insurance for actors.

The cooperation with the two circus performers Quoc Co - Quoc Nghiep is carried out based on the relevance and inspiration between the artists' training journey from the beginning to becoming world record holders, and the journey of Dat Bike from the production of Vietnam's first electric motorcycles to the launch Scooter style popular cars.

The idea of the video is "Vietnamese products honoring Vietnamese achievements", recreating the circus performance that has created the career mark of the Vietnamese artist couple on a car equipped with modern technology features (cruise control) of Vietnamese people. Thereby, the video shows the spirit of "Think and do" of the artists as well as introduce the "cruise control" feature to help keep the speed and stability of the car.

However, after the video was released, the company received feedback from the public and found that the image when cut from the video could be misinterpreted. This has gone against the original purpose of transmitting the message of perseverance and perseverance in the pursuit of success. Currently, Dat Bike has temporarily removed the footage on media channels to readjust it.