Taylor Swift's tour helps European airlines make big profits and sales skyrocket

The Eras Tour has consistently broken many records, spurring an increase in concert tourism worldwide. Many airlines are adding new flights as the 1989-born singer's tour is receiving worldwide attention.

Taylor Swift is still a name attracting audiences around the world with the highest-grossing tour of all time, The Eras Tour. Millions of fans admit that this tour is the experience of their lives and they are ready to continue buying tickets to enjoy the next concerts of the star born in 1989.

According to sources from CNN, the number of people interested in United Airlines tickets has increased by 25% compared to the same period last year. This is because Taylor Swift's upcoming concerts in Libson and Portugal have increased the demand for air tickets from tourists.

In addition, the female singer's next stops in Milan (Italy) and Munich (Germany) both saw demand skyrocket by 45% as fans wanted to directly participate in the Eras Tour to see Look at your idol. Delta Airlines also witnessed a similar "fever" of tickets and is currently preparing for the biggest travel season of the year. The airline is adding many new flights in the context that the 1989-born singer's tour is receiving worldwide attention.

Since its inception, the Eras Tour has continuously broken many records, spurring an increase in concert tourism worldwide. Many places even admit that Taylor's appearance in their city has created a great economic wave, bringing revenue and profits to the city.

According to Daily Mail, Taylor Swift's appearance in the upcoming The Eras Tour series in the UK not only makes Swifties excited but is also good news for the British treasury. A new report shows that Swift's upcoming Eras Tour in the UK is expected to help the British economy increase by one billion pounds (about 1.25 billion USD).

Watching Taylor Swift's concert is considered such a big event that fans consider it a money-spending event. In addition to ticket prices, Swifties spend money on travel, lodging, meals, merchandise, and new outfits.

Researchers calculated each Swiftie attending the Eras Tour in the UK spent an average of £848 to see their idols. This amount is 12 times higher than the average cost that British young people spend on a night out. Swift's 15 concerts in the UK this summer brought in a billion pounds to the British economy.

The Swiftonomics report (temporarily called the Taylor Swift economy) from Barclays shows that nearly 1.2 million fans will watch the singer's show in the UK, starting with the show at Murrayfield stadium in Edinburgh in June.

The study interviewed 200 adults in the UK in April. These were all ticket holders, looking to buy tickets to Swift's show.

On average, each audience spends 206 pounds/ticket. With 14% of the audience buying VIP tickets, this amount is up to 400 pounds/ticket. In addition, the newspaper estimates that fans spend an average of 121 pounds on accommodation and 111 pounds on travel and entertainment at night. It is estimated that up to 18% of people will buy new outfits for up to £56/person.

Not to mention, dining at restaurants held near shows in London, Liverpool, Edinburgh and Cardiff costs up to 59 pounds/meal. Die-hard fans also spent an additional £79/person on merchandise sold at the show.

Before the 15 shows expected to explode in the UK, Taylor Swift made a global splash with The Eras Tour series. According to Forbes, the female singer joined the ranks of the world's billionaires thanks to the tour, with an estimated net worth of 1.1 billion USD.

According to Forbes , Taylor Swift is the first singer to achieve a 10-figure fortune based solely on music and touring products: "The 34-year-old pop star has amassed an estimated fortune of $1.1 billion, based on blockbuster tour income, music catalog value and real estate investment portfolio".

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