Thuy Tien escaped, Dior cleared her name, netizens argued fiercely

Minh LợiApr 23, 2025 at 15:44

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Recently, the official page of the Dior fashion house suddenly re-displayed Nguyen Thuc Thuy Tien's image after only 15 days of hiding it from the post. This move caused a stir among netizens.

Previously, on April 7, the French fashion brand removed the beauty queen's name from a Facebook post featuring the stars attending the Fall/Winter 2025 fashion show. This was Dior's first action since Thuy Tien faced the biggest media crisis of her career.

Thuy Tien escaped, Dior cleared her name, netizens argued fiercely - Photo 1

This move by the brand was made after the beauty queen was identified by the Ministry of Public Security's Investigation Police Agency as "related" to the Kera candy case. On April 4, Thuy Tien was temporarily suspended from leaving the country for 2 months and was also administratively fined 25 million VND for not clearly informing consumers about sponsorship when providing product information on social media platforms.

In early March, the beauty queen was appointed by the brand as Friend of the House. Soon after, her outrageous advertising scandal broke out, seriously affecting the brand's image.

Thuy Tien escaped, Dior cleared her name, netizens argued fiercely - Photo 2

However, after only 2 weeks of temporarily hiding Thuy Tien's image on the page, Dior quickly reappeared, causing confusion among the public. The company's confusing actions could easily upset customers and potentially receive criticism.

Consumers may assume that Dior’s previous move to hide its image was only a temporary response, waiting for the wave of outrage to subside. During this time, the brand is likely to maintain a cooperative relationship with its “brand friend”.

Previously, Dior was called for a boycott by many customers in the Vietnamese market, demanding the termination of the contract with Nguyen Thuc Thuy Tien.

Thuy Tien escaped, Dior cleared her name, netizens argued fiercely - Photo 3

In addition to Dior, Thuy Tien also lost many contracts. Previously, on the afternoon of April 8, Mr. Derek Chou - Chief Representative of Taiwan Tourism Bureau in Vietnam - said that this agency had grasped all the information related to Thuy Tien in the past time.

Mr. Derek Chou added that the contract between Miss Thuy Tien and the Taiwan Tourism Bureau (China) as an ambassador will officially end next May.

It can be seen that the Kera vegetable candy scandal has caused many famous people to "fall off their horses". The cases of Quang Linh Vlogs and Hang Du Muc have made netizens both angry and regretful. Because before that, they were two very popular and trusted TikTokers. In addition, the name Nguyen Thuc Thuy Tien has also been mentioned a lot on all forums. The fact that the beauty queen actively participated in advertising Kera vegetable candy with the "basket sisters" is undeniable.

Thuy Tien escaped, Dior cleared her name, netizens argued fiercely - Photo 4

After Hang Du Muc and Quang Linh Vlogs were prosecuted and temporarily detained, Thuy Tien was also temporarily banned from leaving the country. Since then, Thuy Tien has almost "disappeared" both on social media and in real life. No one has seen her doing anything new. It seems that Thuy Tien has chosen to stay quiet and "hide" to avoid the storm at this sensitive time.

It was not until recently that netizens heard a little bit of news about Nguyen Thuc Thuy Tien through the sharing of Captain Vuong Dac Duong. On his personal page, Captain Duong said he had come to Ho Chi Minh City on the occasion of the 50th anniversary of the Liberation of the South and National Reunification Day. A netizen mentioned Thuy Tien in the comment section, surprisingly Captain Duong revealed that he had met Thuy Tien.

Thuy Tien escaped, Dior cleared her name, netizens argued fiercely - Photo 5

Media expert Phung Thai Hoc assessed that Thuy Tien's crisis is relatively serious, affecting more or less the brands she represents.

Generally, when celebrities face a media or legal crisis, both the face and the brand must share the risk. The decision to continue working together or cancel the contract is often carefully considered by brands.

Thuy Tien escaped, Dior cleared her name, netizens argued fiercely - Photo 6

Sometimes, ending a relationship early is also a kind of risk. That is why some brands did not immediately remove Thuy Tien's image when the noise related to the Kera vegetable candy product occurred.

Thuy Tien escaped, Dior cleared her name, netizens argued fiercely - Photo 7

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