Taylor Swift sets an unprecedented record, the new album causes a fever around the world

Taylor Swift set a Spotify presave record with her album " The Life of a Showgirl " surpassing 5 million views, affirming her global appeal and unprecedented epic promotional campaign.

Taylor Swift continues to assert her status as the "queen of digital music" when her latest album, The Life of a Showgirl, reached more than 5 million presaves on Spotify – the highest number in the history of the platform. This achievement not only surpassed the record set by last year's album The Tortured Poets Department , but also made Taylor Swift the artist with the most presaved albums ever.

This milestone proves Taylor Swift's global appeal and special connection with the Swifties fan community. Fans are not only eagerly looking forward to new music, but also actively participating in the online and offline experiences that the singer creates, from diverse cover versions to limited merchandise sets, contributing to the "fever" before the release date.

The album The Life of a Showgirl was first announced by Taylor Swift on August 12 on her fiancé Travis Kelce's podcast, revealing 12 songs, official covers, and famous producers such as Max Martin and Shellback. Soon after, she continuously stimulated the excitement of fans with nine different cover versions, colorful vinyl records, and many exclusive merchandise products.

Spotify opened a Countdown Page for the album from August 14, incorporating exclusive playlists, revealing track listings, special clips, and exclusive merchandise information for fans. Thanks to this campaign, presaves increased rapidly, creating a global effect before the release date. Spotify has also started publishing the presaves of its global Top 10 Countdown Pages , which are updated weekly, providing transparency into how the charts are performing.

To celebrate the event, Spotify is hosting " The Life of a Showgirl: A Spotify Experience ", a pop-up experience in New York from September 30 to October 2. Here, fans can transform into "a showgirl's day", take photos, hunt for Easter eggs and participate in unique interactive activities. The event emphasizes that Taylor Swift not only brings music, but also creates a whole world of experiences exclusively for fans.

On October 3, Taylor held a movie premiere party with Cinemark Holdings and AMC , titled Taylor Swift: The Official Release Party of a Showgirl . The event will show the world premiere of The Fate of Ophelia's music video, behind-the-scenes, new lyric videos and never-before-announced personal sharing of the songs on the 12th album. At the same time, Target stores opened at midnight on October 3, allowing fans to own exclusive versions of the album, including the single version of The Crowd is Your King on the Summertime Spritz Pink color disc with a giant poster, and three other CD versions with the poster.

In terms of television, Taylor Swift appeared on The Graham Norton Show (BBC, October 3) and The Tonight Show Starring Jimmy Fallon (NBC, October 6), marking her seventh appearance on the show. Continuous promotional activities helped the album reach the public quickly and emphasized Taylor's outstanding appeal globally.

Although no songs have been released, the singer has confirmed her first single, The Fate of Ophelia, inspired by Shakespeare's character Hamlet. From record presaves to global promotional campaigns, it all shows that Taylor Swift is constantly breaking boundaries in the music industry. The Life of a Showgirl promises to be a memorable milestone in her glorious career.

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