"Snowdrop" continues to be rejected by more than 20 professors of Korean studies, requiring careful "correction".

The storm has not yet "let go" for the work of the eldest sister BLACKPINK.

On January 10, 2022, a tweet from user Bae Keung Yoon shared a link to "Open Letter", addressed to Walt Disney Asia Pacific President Luke Kang, about K-Drama "Snowdrop" " produced by JTBC. The film, as mentioned in the open letter, "has caused considerable controversy" since its release, sparking organized movements across the country, such as boycotts of sponsors and petitions. with the Korean Blue House to cancel the broadcast.

And although JTBC once issued a statement about a "misunderstanding" regarding the movie, efforts to stop the movie from streaming are continuing. As an assistant professor of Korean studies at Georgia Institute of Technology, Bae Keung Yoon participated in drafting the letter, along with 25 fellow professors, assistant professors and Ph. Fellow in Korean Studies, East Asian Studies, International Affairs, Languages, Cultures, etc.

The letter to Luke Kang "requests the company to seek out experts in modern Korean history, well qualified in Korea and around the world, to carefully examine historical references to be made." in the work." In addition, Bae and "Korean academics" asked Walt Disney and the Disney foundation to review: "the historical details contained in the film, in tandem with its position on the far-reaching platform, have cause enough concern."

Neither Luke Kang nor Disney responded to this open letter. Meanwhile, the academics have made it clear that they are "behind the letter and the arguments within." "Disney clearly has ambitious and exciting plans for Korean content on its platform... and is deep into many Asian markets as we write this.

We hope that, with this broad reach, the company also takes note of its responsibility as a platform and reflects on the type of media content it delivers around the world. ", quoted the open letter.

After "Joseon Exorcist" was permanently banned for distorting history, many other dramas were also put on the radar by Korean netizens, including "Snowdrop". At that time, although "Snowdrop" had not yet released the first poster, it was convicted by Knet that it contained content that distorts the history of the democracy movement in the 80s. Even Korean audiences sent it to the House. Green 220,000 signatures petition to cancel the project.

I thought it was okay, but when "Snowdrop" just aired for 2 episodes, it continued to be boycotted more intensely by Koreans. The peak was when less than 2 days, the petition to stop broadcasting "Snowdrop" sent to the Blue House reached more than 300,000 signatures. Even a part of Korean people have even sent a petition directly to the Seoul Western District Court.

However, the Seoul Western District Court officially dismissed the lawsuit requesting a ban on the film. Besides, the station jTBC also clearly explained the problems and to appease the audience, they also let "Snowdrop" air one more episode to whitewash.

Despite being so strongly ostracized by the audience that it seemed there was no way back, and it was rumored that there was a curse that caused the loss of personnel, "Snowdrop" still rose spectacularly, becoming savior when bringing jTBC a series of great achievements. Specifically, JContentree, the producer of the TV series "Snowdrop", recorded a consecutive growth in 9 trading days.

Before the broadcast of "Snowdrop", their total market value dropped by about 10%, and after the movie began to officially open, the value went back up, increasing by more than 15% compared to before. In addition, the film also continuously ranked 1st on Disney in 4/5 countries where the film was released, helping the platform to do well even though it has only been released in Korea for more than 1 month.

The movie's rating is also quite good, ranging from 2 to less than 4%, although not high compared to the average Korean movie, but it is much more stable than the movies of this station. "Snowdrop" can be seen really like a flower blooming in the snow, saving the life of a radio station and opening up Disney's future in Korea.

Jisoo's "Snowdrop" (BLACKPINK) continues to stir up controversy because of the crew's statement Rosé10:47:35 28/12/2021This "sober" statement of the film crew made netizens continue to be angry. On December 27, an interview with one of the film's production staff appeared, confusing many netizens and rekindling the controversy. According to the interview, an employee of "A" said: "Snowdrop is a...