Jisoo saved JTBC, thanks to Snowdrop, the money came rushing back, the stock was "plugged" suddenly increased again

It can be seen that after a difficult time with controversies, Snowdrop is gradually recording success in terms of ratings and viewership globally.

With these achievements, it is entirely possible to consider Snowdrop in general and Jisoo in particular as the savior of JTBC. Hopefully with a good start, in 2022, this station will escape the tragic life and have more impressive works.

2021 is a losing year for JTBC when it continuously airs works with extremely low ratings, ranging from less than 1% to 3%. Even the rare film that attracts international attention, however, is not better, even causing fierce controversy over the content. Snowdrop with the participation of Jisoo (BLACKPINK) thus became a lifeline for this station. Despite the harsh boycott from the domestic audience, Snowdrop unexpectedly fulfilled the task of lifesaving when bringing JTBC remarkable achievements.

Specifically, JContentree recorded consecutive growth in 9 trading days. Before the broadcast of the weekend drama Snowdrop, the total market value dropped by about 10%, and after the series began to officially premiere, the value reversed, increasing by more than 15% compared to before. there.

On January 4, JContentree recorded a share price of 60,300 won, an increase of 600 won from the previous trading day, according to the stock market closing price benchmark.

(JContentree is the parent company of Climax Studio, producer of the Netflix series Hellbound & JTBC Studio, producer of the TV series Snowdrop)

In addition, from December 16 to December 21, the total market value of JContentree decreased by more than 100 billion won, from 945.7 billion won to 837.5 billion won. Then the stock price grew again. JContentree's total market value exceeded 1.1 trillion won on Jan. 4, figures recovered after Snowdrop's broadcast. Compared to the 16th, the value has increased by more than 150 billion won.

JContentree's share price rally is analyzed as a reflection of viewership growth, with JTBC's rare show with ratings above 3% today being Snowdrop. Although there are still many controversies, but objectively speaking, Snowdrop is still very popular with Koreans, the rating is usually quite stable on the weekly Sunday night episode (the Saturday broadcast often has to compete with the Korean drama's show). SBS and tvN). In addition, the film also received good reviews from the Disney platform. Statistical website Felix Patrol also said that Snowdrop topped the drama category in 4 countries, including: Hong Kong, Singapore, Taiwan, South Korea, out of a total of 5 countries Disney allowed to broadcast.

Snowdrop is a Korean drama that has received the most attention in recent times. The film not only attracted the audience's attention because of the combination of the "beautiful man and woman" couple Jung Hae In and Jisoo (BLACKPINK), but also caused a stir with doubts surrounding the content of the film.

Specifically, Snowdrop is set in Seoul in 1987 and revolves around the love story of Im Soo Ho (Jung Hae In), a student from Germany who returns to Korea to do his Master's thesis at a prestigious university. . One day, he suddenly rushed into the female dormitory with blood all over his body and was discovered by Eun Young Ro (Jisoo).

She hid and cared for his wounds, even when she was in danger due to the strict supervision of the school. Gradually, the two develop feelings, but the events of the times will greatly affect their love.

Right after announcing the content summary and airing the first episodes, Snowdrop caused controversy because it was set at a rather sensitive time in Korean society. The film also has the question of distorting history, evoking the pain of a terrible time with the lucky victims who survived this period.

At that time, Snowdrop had to face a wave of criticism and fierce boycott from a large part of the Korean public. Even hundreds of thousands of people signed a consent form "Request to stop broadcasting Snowdrop". In response to these, the film's producer denied the distortion of history and asked everyone to patiently wait for the truth based on the main content of the film.

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