Boss Mai: Who is the 'boss' of Mailisa Beauty Salon, who owns the 4000m2 mansion that was just inspected?

Phan Thi Mai is the co-founder and General Director of the famous Mailisa Beauty Salon chain in Vietnam, established in 1998. She runs the system with her husband, Mr. Hoang Kim Khanh, and attracted attention with the 4000m2 mansion that was recently inspected by the police.

Phan Thi Mai, commonly known as Boss Mai, was born in 1975 in Hue. Her name has become a symbol in the Vietnamese beauty industry, associated with the Mailisa brand. Coming from a poor family, Mai had to struggle early and nurture the desire to change her life. The difficult years have forged a steely spirit and a steadfast will. Not only is she an entrepreneur, Mailisa is also a model of a self-reliant woman who dares to think and dare to do.

The big turning point in Mailisa's life came when she met and married Hoang Kim Khanh. Together, they built a business from scratch. Believing that beauty is a legitimate need of every woman, they devoted all their heart and resources to learning and accumulating experience in the field of beauty care, especially cosmetic tattooing and non-surgical beauty services. This was the premise for the Mailisa brand to be born, marking the beginning of an empire.

30-year journey of building the Mailisa "Empire": From a small facility to a giant chain of beauty salons

In 1998, Mailisa Beauty Salon was established in Ho Chi Minh City, marking the humble beginning of an empire. Under the management of the Mai - Khanh couple, this brand quickly created a buzz thanks to its bold business strategy: providing high-quality services at reasonable prices, in order to expand its scale and reach a diverse range of customers.

As General Director, Phan Thi Mai has shaped a streamlined and professional management style, focusing on investing in training a team of qualified technicians and constantly updating modern equipment to ensure service efficiency.

However, what makes Mailisa different and extremely successful is Ms. Mai's breakthrough marketing strategy. She is not only a pioneer in using social networks to promote widely, but also cleverly turns her personal brand into an effective communication tool. Instead of traditional advertising, Phan Thi Mai often appears with short videos, catching up with popular songs and trends on social networks. She combines content about services, business philosophy with personal life, creating a "unique" and easily spread PR style, making the Mailisa brand quickly become familiar, close and easy to cause a storm among the public.

To date, Mailisa has developed into a large chain of beauty salons, present in key cities. This success is not only based on the service but also on the ability to build a strong personal brand of "boss" Phan Thi Mai. She does not hesitate to publicly share about her career, business principles and even her luxurious lifestyle - owning a huge amount of assets such as super cars, jewelry, and especially a 4,000m² mansion that is likened to a castle. This life, which is often shared on social networks, has turned Mailisa and her husband into a hot topic of discussion, further increasing their appeal and unique brand recognition.

The "King and Queen" couple specializes in charity: Contributions to the community

Business couple Phan Thi Mai (Mailisa) and Hoang Kim Khanh are famous for their active volunteer activities, regularly organizing and participating in social programs. They focus on supporting the poor, disadvantaged students, and contributing to the fund for natural disaster and epidemic prevention.

Their charity trips and donations are always shared publicly on social networks to spread the spirit of "helping each other", contributing to building a humane image for the Mailisa brand. Although receiving a lot of support, this publicity sometimes causes mixed opinions about the purpose and transparency.

Storm of controversy and legal turmoil haunts Mailisa brand

During nearly 30 years of operation, besides the halo and brilliant success, Mailisa Beauty Salon is also a name that is often involved in controversies and scandals related to service quality and operating license. Common problems include complaints from customers about unsatisfactory results, even complications after beauty treatments, or advertising beyond the scope permitted by the Ministry of Health.

Many information on social networks and newspapers have recorded cases of customers accusing Mailisa of providing false advice, using products of unknown origin, or performing techniques beyond its licensed capacity. This has forced the authorities to repeatedly inspect and impose administrative penalties on this chain of beauty salons. Despite steps to remedy and improve, these controversies still significantly affect the brand's reputation.

The most shocking incident occurred recently, when the police suddenly raided one of Mailisa's establishments. Although the details of the incident were not widely publicized, this event created a wave of great interest in the media and social networks. The fact that a large and famous beauty facility was suddenly inspected shows that Mailisa's activities are still under the surveillance of state management agencies, especially in the context of many complicated developments in the beauty industry.

This incident not only raises big questions about the legality and operating procedures of Mailisa but also raises debates about the management of beauty service quality in Vietnam. "Boss" Mailisa, with her straightforward and sometimes controversial style, has directly faced public opinion with statements to protect the brand, but the incident is still a big blemish in the history of this beauty salon chain.

Economic police inspected Mailisa Beauty Salon, a series of branches 'disappeared', revealing a mystery? Sông Trăng15:30:34 14/11/2025At around 12:30 on November 13, the Economic Police coordinated with the Ho Chi Minh City Police to search the main facility of the Mailisa Beauty Salon system in Ho Chi Minh City. At the same time, many other branches of Mailisa in the provinces and cities suddenly disappeared.