Rosé receives bad news after Grammy, being surpassed by Jennie and missing out on "Song of the Year".

The latest ranking released by the Asian Brand Research Institute has garnered significant attention from Kpop fans, honoring "Like Jennie" as the "Song of the Year 2025" according to the K-Brand Index.

According to the organizers, the 2025 K-Brand Index ranking in the K-pop music industry is based on an analysis of 5,111,910 online data points collected between January 1st and January 31st, 2026. The data focuses on songs in the Top 30 of the Melon Chart TOP 100 in 2025, while also incorporating assessments of public interest, media coverage, and social media responses. This methodology is considered to provide a relatively comprehensive reflection of a music product's brand influence, rather than relying solely on digital music performance.

Leading the list, "Like Jennie" is recognized as a song that has made an impact beyond the fan community. Not only did it receive strong support from fans, but the song also garnered positive feedback from the general public. Ryu Won Sun, head of the Asian Brand Research Center, stated that the song not only achieved impressive results on the charts but also became a widespread phenomenon on social media platforms. From dance cover videos to short challenges on short video platforms, "Like Jennie" quickly gained widespread popularity.

Notably, many K-pop artists and idols from various entertainment companies also joined in dancing to or sharing the song, further expanding its influence. This demonstrates the level of recognition within the industry, where a song can transcend competition to become a general trend. This widespread response helped "Like Jennie" become not just a commercial hit but also a pop culture icon over the past year.

Further down the Top 10, DAY6's "Time of Our Life" ranked second, while Rosé's "APT." held the third spot. The remaining entries included Hwasa's "Good Goodbye," WOODZ's "Drowning," Hwang Garam's "I'm a Firefly," ECLIPSE's "Sudden Shower," IVE's "Attitude" and "Revel Heart," and aespa's "Whiplash." This list showcases a clear diversity of musical styles, from pop-rock and R&B to electronic dance, reflecting the increasingly fierce competition between solo artists and idol groups.

In terms of content, "Like Jennie" conveys a message of self-affirmation and individuality. The song celebrates the image of an artist who cannot be copied, emphasizing the spirit of leading trends instead of following existing standards. The song's spread has been particularly strong among young people who love fashion and pop culture. Many clothing, hairstyle, and makeup trends inspired by the music video quickly became popular.

Observers believe the success of "Like Jennie" reflects a growing trend in K-pop. For Jennie, the "Song of the Year 2025" title from the K-Brand Index is considered a significant milestone in her solo career. This is not only recognition of her individual artistic efforts but also solidifies her position as one of the most influential female figures in K-pop today, poised to shape new trends for the global music industry.

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