Is Rosé (BLACKPINK) a global ambassador of Saint Laurent or just a "false name"?

team youtubeApr 04, 2021 at 10:54

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While everyone assumes that Rosé is the global brand ambassador of the Saint Laurent fashion house, Netizen thinks that Rosé has not officially become the Saint Laurent global ambassador but is just a model of a campaign.

Rosé (BLACKPINK) is Saint Laurent's global ambassador or just a vanity? - Figure 1

A topic about the contract of Rosé (Black Pink) and Saint Laurent brand attracted the attention of netizens. Rosé once claimed to be Saint Laurent's "global ambassador" in an interview on Elle Korea in the July 2020 issue. Specifically, when asked "how do you feel about your relationship with this iconic fashion brand?", the main vocalist Black Pink replied, "I still can't believe I've become a megastar." global ambassador for the Saint Laurent brand, I think it's really cool. It's an honor. Anthony Vacarello is also very close to me. I learned a lot from creativity, professionalism, and his humanity. It's great to work with such a wonderful person."

And since then, some magazines like Vogue Paris, Elle Canada... also introduced Rosé as "Saint Laurent's global ambassador" in the campaign to promote the Fall 2020 collection. However, after 9 months since The day Rosé announced herself as an ambassador in the newspaper, Saint Laurent has not yet made any move to confirm and introduce the identity of the female idol.

The proof is that the social media accounts of Dior, Chanel or Celine have at least once clearly announced that Jisoo, Jennie or Lisa are their representative faces, but Saint Laurent has not done the same with Rosé.

Because of this, internet users think that Rosé's title is quite "suspicious", even many comments assert that Rosé has never been chosen as a "global ambassador", but only a global model of the campaign. Fall 2020, and also just a "muse" in the cosmetic field (YSL Beauté). Rosé's fans were also ridiculed for "swapping the concept", boasting about an unreal title.

Vogue UK calls Rosé an ambassador but without the word "global" at all, but just "for a new era". Many people think that the female idol is the ambassador for Saint Laurent's new Fall 2020 collection.

In the October 2020 issue, Elle US named Rosé a "global ambassador for Fall 2020".

Rosé isn't the only star close to creative director Anthony.

3 familiar and famous models of YSL beauté, singer Dua Lipa, model Kaia Gerber, model Grace Hartzel and it's also difficult to find Rosé's picture on its instagram.

However, the times CHEAP

Rosé (BLACKPINK) is Saint Laurent's global ambassador or just a vanity? - Figure 2
osé wears Saint Laurent's clothes, exuding a modern, liberal but equally strong style, in line with the perfect beauty standard that Saint Laurent is aiming for.

The intimacy between Rosé and Saint Laurent is not a day one or two. The two sides even "heard" back and forth for a long time, sometimes the brand sends gifts to clearly show their concern, sometimes the Black Pink puzzle piece wears the fashion house's clothes on the cover of the magazine. Not to mention, Rosé "lights up" Twitter many times after attending the Saint Laurent show, proving her global influence is no joke. Thanks to that, fans believe that the story of Black Pink roses will have a clear identity with the famous fashion brand, it is only a matter of time.

So fans are sure that Rosé is the true brand ambassador of this fashion house, it's just that Saint Laurent has not officially spoken. In addition, since its inception, this brand has not given the title of "global brand ambassador" to anyone.

Rosé's real name is Park Chae Young, born on February 11, 1997. She is a member of the famous group BLACKPINK. In 2016, Rosé debuted with BLACKPINK as the lead vocal and lead dancer. Rosé's voice at debut was evaluated as sweet and emotional. Rosé's appearance got more attention after she lost weight. In addition to the 45cm waist, Rosé also has the most delicate face and the most beautiful floating hair in Kpop Gen 3.

Rosé (BLACKPINK) is Saint Laurent's global ambassador or just a vanity? - Figure 3

Rosé (BLACKPINK) is Saint Laurent's global ambassador or just a vanity? - Figure 4

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