Red Velvet - Absent when SM released a new product, the day has come?

SM's cold attitude towards the group has a reasonable explanation. This is probably the result of the attitude scandal that Irene was involved in at the end of 2020.

Recently, Red Velvet 's fan community was extremely worried that the five girls might disband in the near future after SM announced new product lines without the group's appearance. It is known that only recently, the group is also expected to make a comeback in the beginning of the year.

Specifically, SM's souvenir shop - SMTOWN & STORE recently released a series of new products with extremely eye-catching designs. The latest product line is a series of number plate keys with the official name, release date and color of each SM group.

The groups that are active or have not come back for a long time, including AESPA, NCT 127, NCT Dream, Way V, SHINee, Super Junior, DBSK, SNSD, and EXO are all present in the new series of goods, but Red Velvet is suddenly absent.

With Red Velvet currently still operating under the company, fans were shocked and confused by SM's removal of the group from the newly released product lines. Before that, the group was also absent from a handbag line that was released on February 23, although SHINee, EXO, Super Junior, TVXQ, Girls' Generation, and NCT were present.

The last time Red Velvet reappeared with a full 5-member lineup was when they released the song Psycho (December 12, 2019). Not long after that, Wendy had an accident and had to stop working for a long time. Before Red Velvet could make a full comeback, Irene and Seulgi formed a small group, 5 members also released a number of singles such as Milky Way (under the SM Station project, released in August 2020) and the OST of the movie "Start Up" titled Future (October 2020).

In early 2021, Red Velvet appeared in full at SM's online concert. The girls also promised that they would make a comeback soon in the first half of 2021. Therefore, fans couldn't help but be confused when SM removed the group from the new product line.

It is noteworthy that SM also did not release Red Velvet's design when releasing the Lucky Handy Bag on February 23 this year. At that time, only bags from SHINee, EXO, Super Junior, DBSK, SNSD and NCT appeared.

Another move that made fans restless was when Yeri revealed on her reality show Yeri's Room that Red Velvet's comeback was delayed. Moreover, the show Yeri's Room was suddenly canceled right on the female idol's birthday because of "unforeseen circumstances" from SM C&C. The problem is that not long ago, Yeri also mentioned that her show was about to air season 2.

The confusing move that SM for Red Velvet made ReveLuv angry, suspecting the group was being treated unfairly. According to them, in the last few years, the girls have been promoted superficially by the company. Some fans even contacted SM to ask for better treatment, such as posting more about each member's individual activities on social networks. Many people are calling each other to contact SM Brand Marketing to ask for an explanation regarding Red Velvet's lack of new goods.

However, many people have more pessimistic thoughts. They think that SM's exclusion of Red Velvet from the new line of goods, and suddenly "deleting" Yeri's show may be a sign that the group is about to "break". Red Velvet's 7-year contract will end in August 2021. Usually artists will discuss with the company 6 months before the contract ends - which is the current time. Red Velvet is likely to face disbandment if some of the members don't re-sign with SM.

Fans commented:

- Please don't let Psycho be the last hit. SM confirmed that it will come back this year but why is it so vague?

- There is a high probability that the contract is being negotiated. The time when Taeyeon's SM contract was almost expired, it was also quite messy like this, right?

- It doesn't matter if you sign it or not. If you stay, you'll probably sell calendars like SNSD. Look at how he treats Red Velvet, this is the second time. There's new and old there. As long as you're happy, it's fine. Red Velvet is forever the number 5.

- I think SM forced the contract again. Without producing goods, fans will go crazy, trend Twitter this and that, and then there will be posts on forums only. No matter what, Red Velvet can read how fans want the group, but often leaving SM, it will be difficult to have group activities. This is to pull 5 people together. Not to mention creating resentment and injustice towards the group that really motivates fans to spend heavily on the new comeback.

Up to now, SM has not responded to why Red Velvet does not appear in the collection of items that the company has just released. Although many people are confused, there are still optimistic opinions, saying that these signs are not enough to show that the career of the 5 girls is in the "thousands of pounds" position, especially when CEO Lee Sung Soo himself SM announced that the group will be making a comeback soon.

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