Phuong My Chi was completely shocked, To Co hired Landmark 81 to show this photo!

Amidst the modern, bustling space of Landmark 81 shopping mall - one of the most prosperous symbols of Ho Chi Minh City, Phuong My Chi's image suddenly appeared proudly on the giant LED screen, making many people admire.

This is not an ordinary promotional campaign, but a spiritual gift filled with love that fans give to Phuong My Chi - a young female singer who is constantly making breakthroughs at Sing! Asia and is also actively working in a domestic music program.

On the screen, the words "PROJECT SUPPORT FOR PHUONG MY CHI" stand out in the crowded street like a silent but proud declaration from the fandom for their idol. It is not only encouragement, but also a way for fans to affirm: they always follow, always stand behind to support Phuong My Chi's journey, whether on the international stage or in every milestone in their homeland.

It is worth mentioning that this way of expressing affection is not noisy but has a strong effect. Instead of giving material gifts or following the trend of virtual consumption, Phuong My Chi FC chose a form of positive, civilized inspiration that is true to the spirit that the female singer has preserved throughout her artistic growth.

Unable to hide her emotions, Phuong My Chi shared this special moment on a large fan group, along with a surprising and humorous status: "OMG really, To Co? This is the first time in my life... huhu, I have to check in tomorrow!". Phuong My Chi's adorable reaction not only shows her closeness to her fans, but also proves that she truly cherishes every moment of connection - something that is rare among many young artists today.

The LED campaign at Landmark 81 not only makes the public admire its scale, but also shows the clear development of Vietnamese fandom culture, which is gradually approaching the Kpop fandom model that is famous throughout Asia. In Korea or China, setting up LED screens at shopping malls, subway stations or squares to celebrate birthdays, promote albums or cheer on idols participating in programs is extremely popular. It is not only a show of affection, but also a tacit declaration of fans: "We are here for our idols, and we are proud of that".

Although this form has appeared sporadically in Kpop fandoms in Vietnam (such as BTS, BLACKPINK ), it is still rare for a Vietnamese singer to have her fans carry out a systematic, organized LED campaign in the middle of a large shopping mall like Landmark 81. This shows that Phuong My Chi's fandom is not only large and cohesive, but is also gradually professionalizing, moving towards civilized, creative cheering standards and having a clear strategy.

From a "Sister Bay" associated with the image of rustic folk songs in her childhood, Phuong My Chi has now built her own unique musical identity, constantly renewing herself and reaching out to the international market. That journey comes not only from personal efforts, but is also supported by a strong, steadfast fan community, ready to accompany her on every journey.

She really "transformed", from a sweet, fragile, graceful folk singer into a confident singer who dominates the stage, with a special appeal due to her natural, strong, passionate performance style.

In particular, it is impossible not to mention the way Chi created highlights, among the captivating sounds and beautiful choreography, there is no lack of the unique cultural sound of Vietnam. That is, at the first station, Phuong My Chi drifted with the song "Buon trang" inspired by the poem "Day thon Vi Da" by Han Mac Tu and then burned herself out with Rock hat gao - praising the rice civilization.

In the first and second semi-finals, she showed off her Cai Luong (a song from the play "Tieng Trong Me Linh") in "Túy Âm - Lục Hải Vi Vương" and Ca Tru with the image of Tam in "Vũ Trù Có Anh".

Not only that, My Chi's costumes combine traditional shapes and elements of Northern colors such as the four-panel dress, the peach-colored yem, the non quai thao hat, and even props such as woven bamboo baskets and rice drums. It can be seen that this young singer and her team (especially DTAP ) have brought Vietnamese identity to the international stage in a creative, courageous, and purposeful way.

Phuong My Chi 'carried sandals' at Singapore Station, To Huu Bang 'oppressed' and pampered 'homegrown players'? Bảo Yến09:10:18 14/06/2025After winning 2 victories in the Vietnam Station (Ha Long Bay) of the Sing! Asia program, Phuong My Chi continued to compete in the Singapore Station. However, the results were not very impressive or to be exact, she lost to her Chinese opponent.