Who is the 'boss' behind the Vietnamese government, suspected of building a 'livestock empire' with dirty pigs?

Information about a social media account's recent expos.e on CP has caused a stir in public opinion about toxic elements. In addition, netizens are focusing their attention on the powerful person behind this famous brand, determined to find a suitable answer.

Dhanin Chearavanont was born in 1939 in Thailand. He is the youngest son of Chia Ek Chor and Liem Giao Chew , immigrants from Shantou, Guangdong, China. Dhanin Chearavanont was born in Thailand to an immigrant family from Chenghai County, Shantou City, Guangdong Province, China. His father, Chia Ek Chor , and his brother immigrated to Thailand in the 1920s, starting a small supermarket selling vegetable seeds in Bangkok's Chinatown. This was not only a place to supply seeds but also the initial foundation for a strong entrepreneurial spirit, with the simple desire to provide enough food for his family and community.

It was in this environment that Dhanin Chearavanont was imbued with the values of hard work, perseverance and the importance of agriculture. He not only learned how to trade but also understood the value chain from seed to table – a solid foundation for the development of CP Group later. Despite their humble beginnings, the Chearavanont family had bigger dreams, not only stopping at domestic business but also expanding to the region.

Building the CP Group empire: From seed to billion dollars

Dhanin Chearavanont officially took over the leadership of CP Group in 1964, at the ag.e of 25. Under his skillful hands, the company underwent a spectacular transformation. From a seed supplier, CP Group gradually expanded into animal feed production, a field considered the spearhead and key to the group's explosive growth.

He was a pioneer in applying modern technology to agricultural production, making CP one of the first corporations to use science and technology to improve productivity and ensure products. Dhanin 's vision did not stop at providing animal feed. He saw a closed value chain, from farm to table, including livestock and poultry farming, food processing, and retail distribution. This led to CP Group acquiring and developing a series of famous brands such as the 7-Eleven convenience store chain in Thailand, Siam Makro (wholesale hypermarket), and investing heavily in telecommunications with True Group .

The Chearavanont family's assets, of which Dhanin is the main creator, are estimated by Forbes to be in the tens of billions of dollars, regularly ranking among the richest families in Thailand and Asia. This figure not only reflects the enormous scale of the business but also demonstrates Dhanin Chearavanont's leadership talent and strategic vision.

CP Vietnam's mark: Building a livestock empire on Vietnamese soil

CP Vietnam is one of the most important milestones in CP Group 's expansion strategy to international markets, especially Southeast Asia. Dhanin Chearavanont soon realized the great potential of Vietnam - a country with a large population, increasing demand for food consumption and an open economic policy.

CP Vietnam was officially established in 1993, becoming one of the leading FDI companies in the agricultural sector in Vietnam. Under the direction of Dhanin and a talented leadership team, CP Vietnam quickly built a closed production system "3F" (Feed - Farm - Food) : from animal feed production, building modern farms (raising pigs, chickens, shrimp, fish), to food processing and distribution to consumers.

CP Vietnam has invested billions of USD in large-scale animal feed factories, applying advanced technology, contributing to the modernization of Vietnam's livestock industry. Thousands of cooperative farms and self-owned farms of CP Vietnam spread across the country, providing a stable source of meat for the market. CP 's processed food products such as sausages, fresh meat, packaged foods... have become familiar in supermarkets, convenience stores and meals for millions of Vietnamese families.

Building a livestock and food empire in Vietnam not only brings huge profits to CP Group but also creates tens of thousands of direct and indirect jobs, contributing to the transformation of Vietnam's agricultural economic structure towards industrialization and modernization. Dhanin Chearavanont can be proud that he is the person behind the remarkable development of one of the largest agricultural companies in Vietnam.

Recent noise: Suspicion of using dirty pigs to make products

However, besides the resounding successes, CP Vietnam also cannot avoid controversies, especially the recent noise related to the suspicion of using "dirty pigs" to make products. This incident has caused a stir in public opinion, significantly affecting the reputation of CP Vietnam in particular and CP Group in general.

Specifically, recently, some information and images circulating on social networks have raised questions about CP Vietnam using sick pigs or pigs of unknown origin to produce food. Although CP Vietnam quickly denied the allegations, affirming that its products strictly comply with food safety and hygiene regulations and have clear origins and are strictly quarantined, the initial information has somewhat confused consumers.

Vietnamese authorities have investigated and inspected CP Vietnam’s production facilities and supply chain to clarify the issue. This incident once again raises challenges in product management and supply chain control in the food industry, especially for large corporations with huge production scales like CP Vietnam. Although the final investigation results have not been widely announced, this is a valuable lesson in maintaining consumer trust, especially in the context of consumers increasingly concerned about the origin and safety of food.

Thai billionaire's vision of the future

Dhanin Chearavanont is one of the few Asian entrepreneurs who has built a transnational business empire with global reach. He is not only a talented leader but also a visionary strategist, always looking for opportunities in emerging markets.

Although he has passed on many of the operational responsibilities to the next generation, Dhanin Chearavanont still plays an important role in the strategic direction of CP Group . His legacy is not only the huge assets or the scale of the facilities but also the business philosophy of "benefiting the country, the people, and ultimately the facilities".

With their significant contributions to Vietnam’s agriculture and economy, Dhanin Chearavanont and CP Group will certainly continue to be an important part of the country’s economic landscape. However, to maintain their leading position and consumer trust, ensuring product safety and transparency in all operations will be key, especially after the recent controversies. The story of Dhanin Chearavanont is not only about a billionaire but also a lesson in vision, perseverance and the constant challenges in building and maintaining a business empire.

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