My Tam postponed the schedule of the film Tai, avoided Tran Thanh's 'Rabbit', the screening schedule no one expected

On the afternoon of February 3, the film project "Tai" directed by Mai Tai Phan and My Tam as the producer officially held a premiere showcase in Ho Chi Minh City. Ho Chi Minh City. Not choosing to "confront" head-on, My Tam attracted attention when announcing a different premiere schedule.

Closing the launch schedule on the 18th of Tet: When "Brown-haired eyelash artist" chooses her own path

At the showcase event, the appearance of singer My Tam as a producer attracted great attention from the media. Instead of racing to the theater on the 1st of Tet like the vast majority of Vietnamese blockbusters today, the female singer officially set the premiere date of the movie Tai on the 18th of the Binh Ngo New Year (i.e. 06/03/2026).

Explaining this somewhat "upstream" decision, My Tam shared wittily: "People often say that January is the month of play, so I chose the 18th of Tet to debut. Moreover, Tet movies are inherently many and of high quality, so I want to find a different time."

In fact, this is not just an impromptu decision. Choosing the time after the peak of Tet helps Tai have a separate "breathing space". According to the singer, the late release of the film makes it easy to reach the audience without having to suffer from direct competitive pressure or market saturation during the most stressful box office period of the year.

The tactic of "avoiding the light" against heavyweight opponents

Looking at the 2026 Lunar New Year cinema map, it can be seen that the decision of My Tam and the crew is a cautious and smart step. If it starts on the 1st of Tet, Tai will have to face a series of "terrible" opponents such as: Rabbit!: The latest project of the "box office king" Tran Thanh. My Father's House One Room: The film is helmed by Truong Giang. Treasure of Heaven: A work from director Le Thanh Son. Pho Smell: A project of Minh Beta.

The proactive postponement of the schedule helps the project of the couple My Tam - Mai Tai Phan avoid the "melee" for screenings in theaters. While the above projects consume energy to compete for attention in the first 10 days of the year, Tai will appear at a time when the market begins to cool down, becoming the first choice for audiences who want to find a new breeze after watching all the traditional Tet movies.

Expectations for the persistent attraction of "Tai"

Although it was introduced to be released in the spring of 2026, it was not until this showcase that the audience had a clear view of the specific release plan. The combination of director Mai Tai Phan and producer My Tam is already a "brand" that guarantees media attraction.

The move to release on 06/03/2026 not only helps to prolong the heat of the film market after the holidays but also shows the confidence of the crew in the quality of the content. Instead of relying on the Tet crowd effect, Tai chose to conquer the audience with strength at a more peaceful time.

The Tet film market in 2026 is forecast to be extremely fierce and unpredictable. With a diverse cast of films in genres and gathering names to guarantee revenue, Tai's later appearance promises to be an interesting "dessert", closing the first film season impressively.

My Tam and the 20-year "legacy", 'eyelashes still sing' for the youth of millions of Tri Am An Nhiên14:58:18 04/02/2026More than two decades have passed, the name My Tam still stands there as a symbol of perseverance. From a Da Nang girl holding a guitar to entering the Conservatory, My Tam has written the most brilliant chapter in the history of contemporary Vietnamese music.