MC Hoang Linh was fined over 100 million for advertising milk, why is it more severe than Van Hugo?

On July 10, the Department of Radio, Television and Electronic Information (Ministry of Culture, Sports and Tourism) issued a decision to fine Ms. Nguyen Hoang Linh (MC Hoang Linh) for violations in advertising activities.

Accordingly, MC Hoang Linh advertised the nutritional product HIUP 27, causing confusion about the announced uses of the product; advertised the nutritional product HIUP 27 inconsistently with one of the documents as prescribed in the Certificate of Registration of Product Declaration; and advertised the nutritional product HIUP 27 using the name of a doctor.

MC Hoang Linh was fined an administrative penalty of 107.5 million VND.

In addition, Hoang Linh was also subject to remedial measures for the above-mentioned acts, including being forced to remove and delete advertisements and being forced to correct information.

Previously, MC Hoang Linh also faced controversy when her image appeared advertising Cilonmum milk. But since then, she has remained silent.

In mid-April, Doan Quoc Dam and MC Hoang Linh were mentioned on social media for appearing in a video advertising Cilonmum - a product in a ring of 573 fake milk brands.

Afterwards, Doan Quoc Dam apologized and explained that the video he advertised for the brand was recorded 2 years ago, inspired by the role of Thanh in the movie My family is suddenly happy (2023).

The brand committed to only using the image for 1 month according to the contract, but the video still appeared online afterwards without permission.

The actor also confirmed that he checked the product's related documents before filming the video, including quality inspection, declaration and advertising certificates issued by the authorities.

In May this year, BTV Quang Minh and Van Hugo were also punished for violations in advertising HIUP milk.

According to two administrative penalty decisions No. 148/QD-XPHC and No. 149/QD-XPHC, BTV Quang Minh was fined 37.5 million VND for advertising the nutritional product HIUP 27 inconsistently with one of the prescribed documents.

Meanwhile, MC Van Hugo was fined 70 million VND for advertising the nutritional product HIUP 27, causing confusion about the announced uses of the product.

According to the Department of Radio, Television and Electronic Information, there is currently a situation where KOLs (famous people), many of whom are editors, journalists or collaborators, often appear on radio and television to advertise food and health food products and violate the provisions of the law on advertising (incorrect or misleading advertising about the quality, price, uses... of registered or announced products, goods and services...).

The reason for the above situation is that advertisers lack basic knowledge about advertising products and services, especially food, medicine, and medical examination and treatment services - which have a direct impact on human health and life, or do not thoroughly research the products they advertise.

Therefore, the Department of Radio, Television and Electronic Information recommends that advertisers need to carefully research the product, check the ingredients, uses, and documents related to the product, have a sense of responsibility to the community, avoid advertising that exaggerates the product's uses, regardless of the need to achieve profits and sales.

Speaking to the media, cultural researcher Ngo Huong Giang said that artists and celebrities are not at fault when participating in advertising for brands or products, if the products they advertise are of guaranteed quality and have full legal documents from the authorities.

"I am not discussing who is the victim or the culprit of false advertising, but the key lies in the social responsibility of artists when they advertise fake and poor quality products. As artists and public figures, do they request to check the origin, source, and measurement certification of the product from the authorities before they participate in advertising? Or, for economic benefits, do they ignore it, turn a blind eye, and help fake and poor quality products reach the people? Blaming or evading responsibility of artists and KOLs when authorities discover false advertising behavior only proves the indifference and degradation of the title of artist that the audience has trusted and given them," the expert stated.

Mr. Ngo Huong Giang analyzed that artists need to know clearly about the products they will participate in advertising, including the origin, source, and quality of the products shown through inspection certificates from competent authorities.

Artists need to be careful in choosing products to advertise, and should choose reputable units and manufacturers in the market, whose products are encouraged by authorities to be used.

In particular, when discovering that the product they are advertising is of poor quality, the artist needs to apologize and warn consumers who are using or will buy the product, to limit unwanted consequences to health and life.

Experts propose a "comprehensive crackdown" on artists who advertise falsely or advertise poor quality products, are "accused" by audiences or are repeatedly warned and administratively punished by authorities.

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