Lisa (BLACKPINK) was "outly hated" by the CEO, publicly expressed her anger, her career is difficult to save

BVLGARI's CEO has made confusing moves related to Lisa (BLACKPINK) on social networks. This action of the CEO received a lot of criticism and backlash from the "Black Huong" fan community.

The suspicion that Lisa (BLACKPINK) was "assassinated" in China is the focus of discussion on social networks. Not only was Lisa's Weibo account deleted, but Lisa's image was also taken down from the accounts of the two brands she is ambassador for, Celine and Bvlgari.

Sina also suddenly reported that luxury fashion brands were about to announce the cancellation of contracts with Lisa. Sina quoted industry insiders as saying that the ban in the Chinese market caused Lisa's commercial value to bottom out. The youngest member of BLACKPINK not only lost fans, but the brand she represents is also at risk of being boycotted in the billion-dollar market. Therefore, these brands will one by one cancel their contracts with Lisa in the near future.

Notably, Jean-Christophe Babin - CEO of BVLGARI - continuously has confusing actions related to Lisa. Initially, the director was discovered to have deleted a few photos of Lisa on his personal page, then he re-shared many of her photos on the highlight story.

This action only appeared after his personal page was "attacked" by BLACKPINK member fans, demanding clarification on the deletion of Lisa's photo. Many opinions believe that this move is to appease the fan community of the female idol born in 1997. However, this is still just his personal page, while the truth is that the company's official Weibo page has been deleted. posts about Lisa.

Next, netizens discovered that Jean-Christophe Babin's Instagram page followed the anti-Lisa account. The anti account posted many articles criticizing Lisa's performance at the Crazy Horse club and asked BLACKPINK members to be responsible for their actions. Currently, the account has 52 followers, one of whom is the CEO of BVLGARI.

The inconsistency in Jean-Christophe Babin's relationship with Lisa causes controversy:

- "Not to mention Lisa's incident in China, but the CEO behaved so unprofessionally, first time seeing that"

- "Regardless of the fact that Ms. Lisa's performance in Crazy Horse made the public unhappy, BVLGARI cannot disrespect Lisa like this"

- "Lisa has lost too many points with her partners, maybe the CEO is angry because she lost the Chinese market"

As BVLGARI's global brand ambassador, Lisa receives many benefits, but compared to two other ambassadors, Zendaya and Anne Hathaway, Lisa's global promotion campaign is still far behind. The Crazy Horse incident makes it difficult for Lisa's image to appear in the Chinese market like before.

In fact, China strictly prohibits the promotion of indecent performances and sensitive behavior according to the regulations of the China Performing Arts Association. Therefore, the fact that a BLACKPINK member joined Crazy Horse may be the cause of the current incident.

Before the controversy, Lisa was one of the most "sought after" international stars in China with a "huge" fan base. Lisa is the only foreign member in Blackpink and her fans are mainly from Southeast Asia and China. Losing huge support resources from China, Lisa's career could be greatly affected.

If she is "assassinated" in this country of billions of people, Lisa will lose more than she will gain. Lisa's Chinese fans are famous for being willing to pay, always aggressively "spending money" to help the female idol lead in sales in BLACKPINK. During her solo promotion alone, even though Lisa's Chinese fans were restricted due to strict regulations on fans, they still managed to sell more than 900,000 copies, helping Lisa bring home a sales record in 2021.

Every birthday or special anniversary, fans also spend billions of dong to prepare luxurious gifts and congratulatory projects. For Lisa's 2020 birthday, donations from LisaBar alone amounted to 10 billion VND. During the recent 2-year anniversary of her solo debut, a fan boy invested in spreading Lisa's image throughout China.

If Lisa loses this source of support, her career will certainly be greatly affected. In addition, brands may also be afraid to cooperate with Lisa because she is not popular in a highly profitable market like China.

Lisa escaped the idol label amid rumors of leaving YG. Her beauty was as orange as a country girl's, unexpectedly poor Quỳnh Quỳnh1 year agoAfter the shows at Crazy Horse nightclub, Lisa's every move caught everyone's attention. Recently, the images the female idol posted always cause a stir in the online community.