Le Hung Anh - New "Shark" in Shark Tank: Dropped out of Bach Khoa school to start a business, multi-disciplinary business

After sitting in the "hot seat" of the program "Whose Chance - Whose opportunity?", the image of BIN Corporation Group CEO - Le Hung Anh began to appear with a dense frequency and closer to the public. Recently, this businessman also attracted attention when he became the new "shark" of Shark Tank Vietnam season 5.

Like many other entrepreneurs, behind that powerful CEO image is a difficult time to start a business.

Bach Khoa students leave school to go to work

Le Hung Anh was born in Quang Nam, used to be a student of Ho Chi Minh City University of Technology. Since he was a young man from Tam Ky (Quang Nam) to Saigon to study, he has cherished the dream of starting a business, with the desire to have a good income job to take care of himself and help his family. hard. In the second year of his student life, Mr. Le Hung Anh started his career with projects such as an online teaching system, a computer doctor shop.

"At that time, I realized that studying while starting a business was not as effective as I expected, because I had to pay for my studies, jobs, living expenses, accommodation in Ho Chi Minh City, as well as pursuing my passion. So I decided to stop studying and look for a job to gain practical work experience and learn about many different business models," recalled BIN Corporation Group boss.

"When I joined Nha Be Garment Company as an IT employee, fortunately, I was guided and guided a lot by my boss and director. Some time later, with the motivation to help my family and friends, To give my parents a better life, as well as a burning passion for entrepreneurship, I boldly founded a company specializing in hosting, business data, ancillary services, supporting travel services with 5 This is also the predecessor company of BIN Corporation Group".

The fate that led CEO Le Hung Anh to open new business models in turn was also very coincidental. For example, the birth of One IBC - a company specializing in financial consulting.

"When I started to sign and trade some tourist visa support services for guests with foreign companies, I understood the disadvantage of Vietnamese businesses. At that time, we had to pay a lot of money. The fee is extremely unreasonable when paying through a bank service. Unfortunately, I did not sit idly by, but decided to go to the place to see how they did it so that I could find a way to reduce the cost.

I used to travel from Hong Kong, to Singapore, to distant countries in Europe, America... After "target market" understood the procedures, transactions and practices of other countries, I decided to set up a business abroad to solve financial problems that were still entangled in the country at that time. And thanks to it, I quickly settled international business procedures.

When I successfully applied for my business, I wondered why I didn't open this service to support Vietnamese companies and other countries at a reasonable cost?".

Taking advantage of the victory, BIN Corporation Group continuously expands into new areas of activity and currently owns 9 member companies, in various fields such as: One IBC - non-financial consulting for businesses; BIN Media - digital media and advertising; DNBC Financial Group - a global money transfer and payment account service; GIS - consulting, providing tourism and settlement support services; Traveler - a worldwide distribution platform for tours, airline tickets, and hotels; Khai Hung Group specializes in the fields of real estate investment in Vietnam...

By the end of 2021, BIN Group has a force of more than 250 experts and specialists, of which Vietnamese account for more than 2/3. Particularly for 5 offices in the US, Australia, Europe, Hong Kong and Singapore, they must hire local workers. At that time, Shark Le Hung Anh revealed that in the next 2 to 3 years, the group needed to add thousands of Vietnamese employees to meet the speed of developing new products and services.

"If you want to export warm clothes, you must experience winter"

As a start-up from nothing, the CEO of BIN Corporation Group believes that what he has the most is passion. However, what makes entrepreneurship still attractive to him and young people in general lies in his desire to succeed, love to conquer new things, and dare to face difficulties.

"Not everyone who starts a business is successful, there are many successful entrepreneurs who have experienced 3-4 failures, even more. Therefore, the first thing is that you should not be afraid to fail, even thanks to the If you fail, you will have the "bloody" experience and find the most suitable and best start-up direction for you. I love the energy of youth and even if you fail at a young age, you will still have the energy and motivation to continue to fulfill your dreams.

According to shark Le Hung Anh, the key to success when doing business in the international market is the approach. To provide products and services in a certain country, each startup must understand what customers there need, their culture, habits, typical personality, etc.

"I see many young startups choosing for themselves very potential business areas but ignoring the approach, the success rate is not high. The key is in the approach. If you want to bring a product to the market, the key is in the approach. If you want to serve the UK, French or German market, you must first understand the cultural characteristics, habits and characteristics of the region where you provide products and services. What else is that you have to find out for yourself, take the time to come to the place to live, live like a local to experience and yourself will draw business methods for new markets. A warm coat goes to any country, you have to experience the winter there yourself.

Accumulating many lessons from the start-up process, Shark Le Hung Anh said that he brings Shark Tank Season 5 many tips to help Startup see the best about its products and services, help startups go. right direction, "slowly but surely", reduce failure rate, increase success rate in the shortest time.

"The important thing that a startup needs is not necessarily money, but knowledge and experience, how to go in the right direction in the fastest time," Shark Le Hung Anh revealed.

Shark Le Hung Anh also affirmed that he is not too important to unique business ideas because ideas can be copied. Shark Le Hung Anh wants to focus on people including founder and team. Those are individuals with vision and leadership ability, must be flexible to adapt, clearly define what they want to do and be willing to trade-off, accept many challenges to implement and be responsible for their own choices. me.

Sharing about investment taste, Shark Hung Anh wants to find startups that are global and focus on technology and digital transformation. He also said that he will not control the amount of investment in a startup, but pour capital according to the ability of the startup at the program.

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