Justin Bieber at Coachella 2026, the Vietnamese lyrics in the show made fans proud.

Despite facing mixed opinions regarding the performance style, for Vietnamese fans, this was a moment of great pride when, unexpectedly, a line of Vietnamese text dominated the frame.

The opening stage of Coachella 2026 just witnessed a media sensation named Justin Bieber.

The "Expensive" Comeback and the Wave of Controversy

Justin Bieber officially marked his return as a headliner with a record-breaking fee of $10 million (equivalent to over 263 billion VND). However, this performance sparked a fiercely divided global public opinion.

Some fans were disappointed by the singer's somewhat "casual" appearance. Appearing in an outfit consisting of a hoodie, t-shirt, and shorts, Justin looked like he had just stepped straight from his bedroom onto one of the most spectacular stages of his career. Conversely, loyal fans defended him, arguing that this was the image of a new Justin – calm, thoughtful, and no longer dependent on flashy staged stunts.

"GRENADE" – A Distinctive Highlight on the International Stage

Amidst the heated debates about styling, the Vietnamese online community quickly spotted a crucial detail. In that seemingly "simple" outfit, alongside items from SKYLRK and LOEWE, the Puffa Shorts Justin wore were actually a design by LỰU ĐẠN – a distinctly Vietnamese fashion brand.

The appearance of the original Vietnamese text on the big screen at an international event was no coincidence. In fact, Justin Bieber is a regular customer of LỬU ĐẠN, frequently choosing this brand for important appearances. These shorts currently cost around $535 (approximately 14 million VND).

Hung La: The Man Who Redefined the Image of Asian Men

Behind the edgy name "GRENADE" is Hung La, a Vietnamese-American designer currently residing in London. With a Master's degree from the prestigious Royal Academy of Fine Arts (Antwerp), he boasts an impressive profile, having worked under legends such as Nicolas Ghesquière at Balenciaga and Phoebe Philo at Celine.

Before founding GRENADE in 2021, Hung La and his wife had already achieved success with Kwaidan Editions (a finalist for the LVMH Prize 2018). However, GRENADE is where he truly tells his story of identity. The name is not just meant to make a strong impression, but also carries the mission of redefining the image of the Asian man: free, rebellious, and strong, replacing the stereotypical images often seen in Hollywood films.

From "Gangster" Inspiration to the World Stage

The aesthetic of GRENADE is nurtured by Hong Kong films of the 80s and 90s such as *Young and Dangerous*, or the Japanese bōsōzoku gang culture. It's a unique blend of danger and rugged romance through python, tiger, and leopard prints, or loose, oversized silhouettes.

Beyond Justin Bieber, LỰU ĐẠN's client list extends to top names like Jung Kook, Billie Eilish, and Felix. The presence of a Vietnamese-named brand alongside global music icons is not only a step forward in fashion, but also an indescribable source of pride for the creative community in Vietnam.

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