Blackpink's Jisoo continues to become a major brand's brand ambassador

Jisoo went on to get a contract to become the new ambassador of fashion brand Self-Portrait. Not out of the thoughts of fans, the founder of the brand is extremely satisfied and proud of the connection with the goddess Blackpink.

On March 6, the eldest Blackpink sister continued to receive good news when she was "chosen to send gold", becoming the latest ambassador for contemporary fashion brand Self-Portrait - a London-based brand created by Malaysian-born designer Han Chong.

On March 6, Self-Portrait revealed its latest collaboration with Jisoo through an exciting campaign.

The campaign is Jisoo's first foray into contemporary fashion, following the announcement of her own label and agency, Blissoo, in February.

The brand has primarily worked with supermodels such as Emily Ratajkowski, Gigi Hadid, Irina Shayk and Bella Hadid since its founding in 2013.

Han Chong — founder and creative director of Self-Portrait — expressed his excitement and praised Jisoo in a press release, emphasizing that the purpose of the campaign was to showcase "her beauty, both inside and out."

He shared about the collaboration and shared with TeenVogue: "Music has always played an important role in my life, it has been a universal language, accompanied me since childhood, connecting me to communities from all over the world.

Artists quickly became a great source of inspiration for me as a designer – through their costumes, chameleon-like evolution and mesmerizing performances.

Therefore, I always wanted to work with an artist who could convey the values we hold in our self-portrait and be a representative of the women we connect with globally."

This confirmation of the partnership is just a new step in her relationship with Self-Portrait as Jisoo has worn the brand's outfits many times before, and she has shown that she loves and matches designer Han Chong's style.

"She wore our collection on stage and many of the brand's items were also featured in Jisoo's wardrobe, so we considered this first campaign a natural and formal step forward for our relationship.

Jisoo is indeed an inspirational role model for many. I, as a designer - this is just the beginning, stay tuned for our collaboration!" said Han Chong excitedly about his collaboration with the goddess Blackpink.

Praising feminine beauty, Self-Portrait is a brand founded by designer Han Chong in 2013. The goal of the brand is to offer products with impressive design, reasonable prices and friendly to the majority of customers. Trusted by many famous names such as Michelle Obama, Beyoncé, Zendaya, Gigi Hadid ... Self-Portrait has now become a familiar name when girls need a beautiful, gentle dress that is still very different.

Before Self-Portrait, Jisoo had many years as a "darling" of world-class luxury brands such as Dior, Cartier, Dyson, Dunst... Cartier even offered a contract with double Dior compensation to invite Jisoo as an ambassador. Because cô.ng parent company of Cartier and Dior are rivals, even constantly litigating each other. Therefore, Cartier spent a lot of effort and money to "snatch" Jisoo from Dior.

After renewing his contract as a group with YG, Jisoo continues to "join" his brother's agency and will have his own activities in the future. Maybe, more brands will "choose to send gold" and Jisoo will continue to get more attention.

Jisoo team is angry that MC Khanh Vy arbitrarily corrected the script, questioning the desire for the center Đình Như10:23:42 03/04/2025Khanh Vy was invited to be the MC at BLACKPINK's Jisoo's fan meeting event in Hanoi. This is considered the right choice because Khanh Vy has good English speaking ability and is also a big fan of BLACKPINK.