What does Jennie mean by choosing clothes to go to the airport that make people scatter?

Public opinion must once again recognize the special influence of Jennie ( BLACKPINK ) when just one appearance at the airport is enough to make the press and social networks stir all day.

During the flight to Taipei to attend the New Year's Music Awards, the female idol chose an outfit that was considered significantly different from previous airport trips. No longer the usual simple and functional image, Jennie this time carries a clear fashion message, suggesting that she is looking to shift her image, expand her personal identity in fashion and continue to assert her position in the luxury brand playground.

The point of media explosion lies in Jennie appearing with a casual but extremely eye-catching set, including up to nine items from Maison Margiela. The long coat with a fishbone pattern, gray sweater, wide-legged jeans, beanie hat and signature platform shoes all come from the same fashion house. This is the rare time since Chanel that fans have witnessed Jennie wearing the full look of a high fashion brand at the airport. Jennie's choice of Maison Margiela is not considered a random act. In the context that BLACKPINK's fashion is strongly influencing European brands, this decision is said to be deliberate and suggestive.

Maison Margiela has recently become a familiar name in the wardrobe of BLACKPINK members. Lisa once caused a splash at the Busan Film Festival when she wore the brand's design, and the company's iconic Tabi shoes appeared densely in the group's everyday outfits. However, to publicly wear a full look and stride at the airport like on the runway, only Jennie. This not only shows her class but also shows that the singer is willing to expand the scope of cooperation, especially during the period when the fashion market is shifting towards symbolism.

Jennie is now in her eighth year as a Chanel brand ambassador, four years as Calvin Klein's global ambassador, and half a year as Jean Paul Gaultier's first muse. At the same time, she is also considered Jacquemus' unofficial muse since her runway debut in Capri in June 2024. With such a dense coverage, the assumption that Jennie and Maison Margiela can go further in the future is well-founded, as long as there is no conflict of interest between the brands she is representing. Compared to Chanel in the Ultra Luxury group that is more than 100 years old, Maison Margiela in the High Fashion segment is only more than three decades old, easily creating space for a strategic relationship and new-age communication.

If you look closely, Jennie's outfit this time does not emphasize glamour but aims at the spirit of high-end street fashion. Instead of evening dresses or sophisticated designs, she chooses comfortable but expensive outfits, matching in uniform tones from form to material. This meticulousness shows that the wearer understands the spirit of the design, and at the same time wants to create a whole that can convey a clear message. It is no coincidence that the international fan community immediately speculated that Jennie was "teasing" for a new handshake this year.

In the selection of accessories, Jennie restrains jewelry but still ensures accents. No more gorgeous necklaces or oversized earrings, she prioritizes compact accessories with light metallic tones so as not to break the outfit layout. This is also a style that is being favored by young fashionistas.

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