Huy NL: The person behind the success of Dang Thu Ha and a series of million sub idols, CEO of the top Youtube channel

Businessman Huy NL is a face that is no longer unfamiliar to the media industry in our country. Taking the lead in building the Youtuber segment, Huy NL has been extremely successful in creating a strong and well-known Schannel empire today.

Nguyen Lac Huy (also known by the nickname "Huy NL") is the founder of Schannel, one of the largest media networks in Vietnam. Schannel is currently home to more than 40 content creators, including a series of "million sub, million view" names such as Duy Tham, Hai Trieu, Dang Thu Ha... on many different platforms such as YouTube, TikTok , Facebook and Instagram.

Huy NL was born in 1992 and grew up in Vinh Phuc province. In addition to Schannel, Huy NL is also a pioneer in technology at Cellphones. Currently he is living and working mainly in Hanoi. Although he is only over 30 years old, he has had certain successes in his career. And create a working environment that any GenZ wants to work in.

Right from the moment he joined the CellphoneS phone retail system in 2012 to take on a marketing position, Huy NL made bold decisions. The first decision was to build a YouTube channel specializing in technology, something that few people in Vietnam thought of at that time.

"The early years of the 2010s were the time when smartphones exploded in Vietnam, because new devices were constantly hitting the shelves, each model had unique features, not to mention the price was also increasingly reasonable. The need to buy smartphones increased, but there weren't many Vietnamese-speaking YouTube channels to help Vietnamese people choose the most suitable products. That was the motivation for me to create Schannel", Huy NL shared.

Committing to a completely new field without anyone to "guide", it is not difficult to see Huy NL, then only 22 years old, facing countless difficulties. "At that time, in Vietnam, not many people considered YouTube a serious job, but just a video download site for entertainment purposes. Therefore, to build a YouTube channel at that time from scratch 0 is not easy."

"I have to figure out all the steps myself, from creating content, filming, editing videos to managing channel resources. In addition, operating a YouTube channel also costs time, money, and money. Much more time than other forms. Luckily, CellphoneS's team of directors was ready to create conditions for me to try new things."

The efforts of Huy NL in particular and the Schannel team in general have paid off. From an "anonymous" YouTube channel, Schannel gradually reached tens, then hundreds of thousands of registrations. More importantly, Schannel has created a solid foothold in the hearts of Vietnamese technology lovers with quality, methodical product review videos.

Despite certain success, Huy NL still continues to innovate content for the channel. In 2017, after 5 years of operation, Huy NL decided to take Schannel into areas that he had never had experience with before. Along with the familiar technology videos, the YouTube channel Schannel began to appear videos about food, movies, fashion, showbiz... From this point on, Schannel officially became a channel about life and entertainment. intellectual, not purely technological anymore.

It is not difficult to see conflicting opinions constantly appearing. "A lot of people seemed dissatisfied when they saw Schannel change. This is something I predicted before, because Schannel's main audience at that time were technology enthusiasts, so they would not I'm interested in other content. However, in order for Schannel to expand its audience and continue to grow in the long term, this is something I have to do."

Exceeding expectations, Schannel is not only a technology product review channel but has developed more diverse content and become a favorite place to provide information and entertainment content for many young Vietnamese people.

Later, Mr. Huy decided to leave CellphoneS to focus on developing and expanding Schannel. However, currently Schannel and CellphoneS are still two important partners of each other. Schannel channel has reached 1 billion views since 2019, currently has nearly 4 million subscribers.

In early 2017, Schannel had 500,000 subscribers. However, thanks to changes in strategy, at the end of 2017, Schannel reached 1 million subscribers, double the number at the beginning of the year. Or in other words, Huy NL's new strategy has helped Schannel take less than 1 year to achieve achievements that previously took this YouTube channel 5 years to complete.

It can be said that Huy NL's Schannel is increasingly winning the hearts of many people. Because the channel always has groundbreaking changes along with extremely diverse categories. Although Huy NL does not come from a media background, after many years of establishment, Schannel has become one of the important partners of many big brands.

Đặng Nam Hải Triều - chàng VJ của Schannel, có tất cả nhưng thiếu "tích xanh" Minh Ngọc14:44:18 31/12/2023Đặng Nam Hải Triều sinh năm 1998 tại Nam Định. Anh được cộng đồng mạng biết đến với vai trò là VJ của Schannel. Hiện tại, anh đang sở hữu kênh Youtube hơn 500k lượt đăng ký, cùng với TikTok có 2,7M follower.