At the end of Canh Diem, Trieu Le Dinh was touched because of illegal advertising, the risk of being "sealed"?

Perhaps after the case of Canh Diem illegal advertising, the authorities have strongly purged the artist. Therefore, the media said that Trieu Le Dinh is the name that follows in the footsteps of his juniors when he is suspected of false advertising.

In addition to acting and singing, stars in the world also have many other incomes such as endorsements, brand promotion. But today's entertainment industry is not so easily mixed.

Sometimes the choice of brand promotion is not carefully chosen, which can also cause great harm to the image that artists have built for so long.

After Canh Diem was fined by officials for certifying business, netizens sighed that this seems to be a great opportunity to rectify the publicity and endorsement work in the entertainment industry.

Recently, the famous media has exposed the problem of false propaganda and enticing to consume the products that Trieu Le Dinh endorsed. The picture point is the brand of bird's nest Chi Oc bird's nest.

In fact, the brand of bird's nest bird's nest was reported by the press in 2021 that this product has problems such as false propaganda.

At that time, the advertising slogan that Trieu Le Dinh propagated by the brand was: "I heard that it is better for pregnant women to eat bird's nest." The staff of the bird's nest bird's nest also told people that if the elderly use this product for a long time, it can improve immunity and regulate the stomach.

Luu Gia Linh, when she was still a brand representative, revealed that the beauty secret of the actress was to eat bird's nest. She affirms that Yen Chi Oc's products are used to beautify the skin. In addition, this brand also propagates that its nest is good for pregnant women, increases immunity, reduces morning sickness and provides nutrients for the fetus.
But at the time, the incident didn't have much of an impact in the world.

In January 2022, the brand re-selected a spokesperson, the spokesperson chosen by this brand is the actress "Hoa Thien Co" Trieu Le Dinh. After taking on the role of spokesperson, Trieu Le Dinh still promotes the product according to the brand's original slogan, asserting that the elderly and pregnant women will benefit from using it.

However, when the Chinese-language media investigated, the media discovered that the propaganda was untrue. The QQ page wrote: "After several major Chinese-language newspapers contacted Yen Chi Oc's customer service department, and the other party told everyone that the advertised effectiveness of the bird's nest was not supported in fact. supported by data."

To verify the incident, the media went to the official website of the Food and Drug Administration and discovered that the bird's nest did not have the batch number of the medicinal product and the health product. It is because of this that the China Securities Regulatory Commission requires Yen Chi Oc to submit relevant documents such as the nutritional value of their products.

Although the China Securities Regulatory Commission has made such a request for Yen Chi Oc's brand, this unit has not yet responded on these sensitive issues in the latest IPO moves. .

However, after all, Yen Chi O is represented by Trieu Le Dinh, if the product really has problems such as false publicity, then Trieu Le Dinh may also be affected and be severely fined.

This is not the first time the brand has been exposed to false advertising. In May 2021, Yen Chi Oc was fined 1 million yuan (more than 3.5 billion) for dishonest advertising when it said that the company's nest was 5 times cleaner than pure water.

Along with the Yen Chi Oc brand issue this time, one can't help but wonder, didn't Trieu Le Dinh and her studio team test the brand before reaching a partnership agreement with the brand? Not yet?

Stars in the entertainment industry, endorsement brands can bring them great benefits. But in recent years, it has become increasingly clear that the official check of this situation, it is impossible for stars to make money simply and easily. Everyone is responsible for what they do.

'First beauty Beijing' Canh Diem fined nearly 25 billion for illegal advertising Yang Mi12:52:06 28/05/2022"Beijing's first beauty" Canh Diem was concluded by the authorities that the product advertising exaggerated functions, affecting consumers. Therefore, the actress "Kong: Skull Island" had her salary confiscated and fined twice the contract value. On May 28, according to the...