'First beauty Beijing' Canh Diem fined nearly 25 billion for illegal advertising

"Beijing's first beauty" Canh Diem was concluded by the authorities that the product advertising exaggerated functions, affecting consumers. Therefore, the actress "Kong: Skull Island" had her salary confiscated and fined twice the contract value.

On May 28, according to the Guangzhou Market Supervision Bureau, Guangdong province, through surveillance, discovered that actress Canh Diem is suspected of violating relevant provisions of the Advertising Law for advertising and endorsement. related products of Guangzhou Medical Technology Co., Ltd. Soon after, the Guangzhou Municipal Market Supervision Bureau immediately organized a force to verify the relevant clues. The Guangzhou Tianhe District Market Supervision Bureau has made a file to investigate and clarify.

Through research, Guangzhou Medical Technology Co., Ltd. has chosen Canh Diem as an advertising endorsement for the "fruit and vegetable" food that the company produces and manages. However, through the investigation, the authorities have discovered that the product is advertised as having the effect of preventing the absorption of sugar and fat. However, after investigation, it was proved that these products still absorb sugar as usual.

According to China's laws and regulations, these foods are not allowed to advertise their therapeutic and health care effects in the media until their properties have not been clearly identified. However, Canh Diem still called for purchases and agreed to let the brand use its image in advertising. And the salary Canh Diem received for the above advertisement is 2,579 million yuan (nearly 9 billion).

His conduct violated the relevant provisions of the Law on Advertising. By receiving propaganda products that exaggerate their effectiveness, Canh Diem was determined to be responsible before the law. Accordingly, she was confiscated 2,579 million yuan (nearly 9 billion) in salary, and received a fine of 4,642 million yuan (more than 16 billion). Thus, the total amount of fines and confiscation is 7.2212 million yuan (nearly 25 billion).

After announcing Jing Tian's misconduct, the General Administration of Market Administration of China resolutely implemented relevant work requirements to comprehensively manage the culture and entertainment sector, strengthen supervision of certification activities, carry out celebrity advertising in accordance with the law, effectively maintain market order and clarify the atmosphere of the industry.

According to the regulations, celebrities who receive advertisements for low-quality products, defraud or harm the health and lives of customers will be administratively fined, and are not allowed to receive new advertisements for 3 consecutive years.

As soon as the above incident happened, netizens discovered that Dior brand made a move to delete and hide all articles related to Canh Diem on its homepage. Previously, images related to this Chinese actress were still posted by Dior.

According to QQ, Canh Diem is the first artist in Chinese showbiz to receive a penalty from the General Administration of Market Administration of China when the Advertising Law is applied to celebrities. The incident seriously affected the actress's reputation.

After being fined, Canh Diem also apologized for not carefully reviewing the signing process, affecting consumers: "After receiving the relevant notice from the market monitoring department, I and The team immediately actively coordinated with relevant departments.

We sincerely apologize for not fulfilling our review obligations during the contract signing process and having negatively affected consumers' trust in the related products.

In my future work, I will continue to uphold the principle of high accountability to the masses, and I will never endorse any such related products in the future, and firmly prevent such incidents from recurring."

Advertising laws and regulations have clear provisions on advertising endorsements. Celebrities, as public figures, should carry out advertising endorsement activities in accordance with the law, strictly implement the social responsibilities of literary and artistic people, and try to Create high quality, authentic and legitimate advertising endorsement works.

Jing Tian was born in 1988 and is known as the "First Beauty of Beijing". She is known through films such as Police Story, Kong: Skull Island, Great Pacific War, Pride of the Tang Dynasty, The Great Wall of Death, Tu Dang, ...

Joined the entertainment industry in 2006 but until now, the name Canh Diem is still only associated with tricks and harsh scandals. Every aspect from the family background, strength, and love relationship of the first beautiful woman in Beijing constantly appeared in newspapers, covering her meager artistic achievements. To the extent that the audience even attached her with bad titles, most notably "box office poison" because every movie she participated in, it lost or was criticized.

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