BLACKPINK criticized for being "lazy", Jennie surprised the world for being too powerful?

The issue of BLACKPINK's music product launch makes the group often criticized for being "lazy", relying on YG and the music team. However, the real reason for this problem was recently revealed by the media, surprising the public.

Compared to other groups, BlackPink releases less new music products. Every K-pop fan community is hoping for an idol's next song to top the charts. But for Blink - a fan of g.irl group BlackPink - their hopes are much more modest. All they wish is for the idol to release the next song soon.

Since its launch in 2016, every BlackPink product released has set a record or achieved good results. They won the title of "world's most popular g.irl group" from Grammy, TIME magazine, Rolling Stone, Forbes...

In September 2022, BlackPink became the first K-pop g.irl group to top the Billboard 200 chart with their second full album Born Pink. Earlier this month, the group's MV "Ddu-Du Ddu-Du" (released in 2018) surpassed 2 billion views. This is the first time a K-pop group has achieved this feat.

However, along with the rain of awards, the Born Pink album also encountered a lot of criticism, the reason being that fans were angry when BlackPink was silent for so long. Many viewers even think that BlackPink and the YG Entertainment manager are too lazy.

Born Pink is the group's first album after a two-year hiatus since the full album titled The Album. The time is longer than a b.oy group that had to suspend activities because of military service. BlackPink has been known as a group that takes a long time to have new products.

Particularly in 2021, the group has no new songs. Meanwhile, other groups in Korea are actively releasing music products in many different markets.

However, according to Korea JoongAng Daily, when compared to other YG Entertainment artists, BlackPink's "laziness" has a reason. Industry insiders claim that YG's founder and publishing director, Yang Hyun Suk, is obsessed with perfectionism. This is the reason why the speed of releasing music products of groups and artists under this company slows down.

Yang is said to have the final say on all the songs of this company's artists and he doesn't make the decision easily. However, from the case of BlackPink, the group is a rare exception when at least the product still retains the heat.

BLACKPINK does not need to release music to still have good income from advertising contracts and other projects. Therefore, despite being constantly criticized for being lazy, BLACKPINK is still not too bothered and maintains their throne.

In the group, the member holding the most influence is probably Jennie. In the past few days, Jennie has surprised the international media, proving her remarkable influence when the outfits she wears are constantly "sold-out". Jennie's style is loved and imitated by Korean and international young people. Many times, Jennie helps brands sell out, even "sold out" when she uploads pictures to her personal account.

What Jennie wears, accessories, shoes, or makeup style... often becomes a topic of discussion on Korean forums and social networks.

Not only stopping at domestic influence, according to Allkpop, international media also have to pay attention to Jennie many times because of her growing fashion influence, especially her ability to make products "burn out". goods" over and over again.

Most recently, Rolling Stone magazine published an article titled "Jennie's influence: Blackpink star wore a $16 tank top on tour and it instantly sold out".

The female idol's influence made the $16 floral shirt an instant bestseller on the Cider website and quickly "sold-out", due to a loyal fanbase eager to imitate it. Jennie's perfect style.

In an interview with Rolling Stone, Fenco Lin and Yu Oppel, the co-founders of the Cider brand, said they were surprised and delighted to see the K-pop star wearing one of the brand's signature designs. .

Harper's Bazaar Korea magazine once said, Jennie is one of the stars who contributed to the popularity of the heart-shaped bag, when she took a picture with it and posted it on her social media account.

In addition to making many items "sold-out", Jennie is also called a "trending saint" when a series of dance moves, performances and costumes she wears daily or on stage, become "trends". h.ot direction" is followed and learned by young people. In the near future, Jennie is expected to attend the Cannes Film Festival, although she has received an invitation, the female idol has not yet decided whether to participate or not.

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