BABYMONSTER's performance was 'snatched' by BLACKPINK, YG helped do something infuriating?

Recently, BABYMONSTER attracted attention from the audience when returning to the music race with a new song called DRIP, closing an impressive year after a spectacular comeback in 2024.

However, the end of the year is approaching, this is the time when most domestic and international award ceremonies begin to be held. Recently, netizens have raised concerns and expressed anger towards YG Entertainment because BABYMONSTER did not appear at the award ceremonies.

For example, recently, the performance line-up for the MAMA 2024 event was officially announced, but BABYMONSTER was not on the list even though this is a group with a very good "support" from YG. Or in the list of the performance lineup at the Melon Music Awards 2024 (MMA), while other rookie groups all have their own performance stages, BABYMONSTER does not!

Netizens noticed that BABYMONSTER has never been announced to attend any Awards Ceremony since their comeback this year and expressed shock and anger at YG Entertainment's management of the group.

At the same time, many opinions also question whether YG is indifferent in promoting the image of the rookie group. Because remember in the first year of BLACKPINK's debut, the 4 girls had for themselves explosive performances at major award ceremonies, completely different from the quiet, gloomy situation of their juniors BABYMONSTER at the present time.

While there are still many more Awards to go and some are hoping BABYMONSTER will be announced, fans admit that the first year of their debut is when groups need to appear at events, especially those that are popular with fans around the world, to increase their recognition.

According to a report from IZE on November 6, BABYMONSTER's double title track CLIK CLAK from their debut studio album DRIP was determined by KBS's music review board to be ineligible for broadcast.

According to KBS's music evaluation policy, songs that receive an unqualified rating can be resubmitted after editing or removing problematic parts. Only songs that are rated as qualified in the evaluation can be played on KBS programs (TV, radio, etc.).

The song CLIK CLAK by "BLACKPINK's little sister" was found to violate Article 46 of KBS's Broadcast Review Regulations, which restricts advertising effects in song lyrics because it mentions specific product brands. This means that BABYMONSTER will not be able to perform this song on KBS's weekly music program Music Bank.

However, the remaining double title track - DRIP and other songs included in the album such as: Love, Maybe, Really Like You, BILLIONAIRE, Love In My Heart, Woke Up In Tokyo (RUKA & ASA) and BATTER UP (Remix) all received qualified ratings.

The album DRIP was officially released by BABYMONSTER on November 1, marking the group's comeback after products that did not make a big splash. BLACKPINK's juniors are expected to continue to actively promote the album through music programs, radio, and other platforms.

DRIP is a Dance Hip-Hop song with an EDM background, possessing a dynamic rhythm and a diverse bass line combined with many electronic sounds. The surprising point of the song is the way the melody develops, which is somewhat calmer and more carefully calculated.

If the first title track of the album, CLIK CLAK, possesses explosive energy from the very first notes, DRIP is easy to arouse curiosity with its slow transition due to the medium-speed percussion and a more reasonable division between rap and singing.

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