ViruSs and Phao reveal secrets through the eyes of experts, who is the one blowing up the drama?

In recent days, public opinion has witnessed a confrontation between ViruSs and Ngoc Kem, with no one willing to give in. From the love scanda.l of one of the four kings of streamers, the "drama circle" has expanded, leading to a series of names such as Ngan Sat Thu and Emma Nhat Khanh.

Originating from the livestream, Ngoc Kem accuse.d ViruSs of cheating on her during their dating period, declaring: "If I stay silent, I don't know how many more people will be deceived."

After many hidden livestreams, Ngoc Kem was thought by the audience to have "turned the tables" on ViruSs with the name "Dang Linh Anh", accompanied by the song Thien Ly Oi by Jack. This was thought by the audience to be Ngoc Kem implying that ViruSs abandoned his chil.d, while the male streamer continuously denied and responded.

ViruSs continued to fall into crisis when rapper Phao released a diss rap song "Career trouble" sent to his ex-lover. Although Phao did not mention the name, many people jumped into dissecting the lyrics, thinking that the rapper born in 2003 sent the diss rap song to ViruSs.

The noise brought Phao's song Su Nghiep Chuong to Top 1 Trending, followed by ViruSs's reaction. At the same time, the audience's curiosity pushed the drama to its peak. In the story between ViruSs - Ngoc Kem, followed by Phao's MV, who benefited more?

According to expert Hong Quang Minh, ViruSs's reaction to the MV "Career" in the midst of personal scandals is like placing a giant LED sign for Phao's song.

"In the media, when two subjects are involved in a ho.t story, any action from one side will have an effect on the other side. Whether intentionally or unintentionally, this reaction video contributes to amplifying the influence of the MV, helping the incident to be discussed enthusiastically on social networking platforms," Mr. Minh analyzed.

The fact that the MV "Nguyễn Trừng" was released at the exact time when the name ViruSs was controversial cannot be a coincidence. He commented that when MVs are released, they always come with a tight communication plan. "Choosing the right time to release a product cannot be a coincidence. Even if Phao's team did not actively take advantage of the drama, the fact that they 'stood out but benefited' shows their ability to seize opportunities very well," the expert said.

Experts also believe that the strategy of exploiting drama without directly getting involved is the art of communication. Phao is doing this well. She has not made any official statements, but her products speak for themselves. This is a way to maintain a personal image and create strong appeal without having to respond directly on social networks.

Rap diss in Vpop is not new, but the way Phao does it is different. "Previously, rap diss was often aimed at a specific individual. Phao is different, she chooses storytelling, wordplay and metaphors instead of speaking directly. The most worth learning is the way she poses the problem. Not just a personal story, she expands it into a larger message about women's alertness and autonomy in love," the expert analyzed.

Media experts also believe that "Ngư Nghiệp Trừng" is one of the rare cases that cleverly combines diss rap and personal image communication. The song does not go too far in the direction of targeting individuals, but is still sharp enough to make the audience discuss.

This is a smart response, strong enough to create waves but still keeping the necessary limits so as not to negatively affect Phao's personal brand.

Considering the audience's constant discussion pushing the drama "The Karma" and the reaction to the MV "The Karma" to a clima.x, experts believe that the online community is a key factor in every drama.

"Without thousands of analytical and speculative comments, without the conflicting arguments on social media platforms, this story would not have exploded to the point of becoming a media phenomenon. It is how the audience receives and reacts that determines whether the drama will stop or continue to escalate," the expert commented.

Miss Grand Que Anh was stuffed with ViruSs's love drama, revealin.g a strong document Pinky11:30:32 25/03/2025Miss Grand Vietnam 2024 - Vo Le Que Anh made people stir with her post correcting fake news on her personal page. Accordingly, in the midst of streamer ViruSs's love drama being pushed to its clima.x, Que Anh was stuffed with words by anti-fans.