Zhao Lusi establishes new company, drawing attention to its potential rivalry with her old one?

Zhao Lusi recently established the company Zhao Dezhu and is involved in its management. This family-run model allows her to control decision-making, expand business operations, and promote cultural activities.

Information from QQ's business registration has revealed a new step in actress Zhao Lusi's business career. On December 26th, a new company named "Zhao De Zhu (Beijing) - Management Consulting Partnership (Limited Partnership)" was officially established, with Zhao Lusi serving as the managing partner.

This move immediately attracted public attention, as it reflected the trend of many stars building their own companies, and also showed a family-like operating model in the entertainment industry. According to publicly available information, Chieu Dac Tru registered to operate in fields such as business management, professional design services, and organizing cultural and artistic exchange activities.

What particularly caught attention was the company's name and ownership structure. Netizens cleverly noticed that the name "Chieu Dac Tru" sounds similar to "Trieu Dac Tru"—referring to "the pillar of the Zhao family," directly linking it to Zhao Lusi's fan community. Transforming the fandom name into the company name is considered a smart strategy, fostering a connection between the artist and fans while increasing brand recognition.

Regarding the shareholding structure, Zhao Lusi currently holds 1% of the shares in Zhao Dezhu. Previously, at Beijing Fufu Dezhao Enterprise Management Company, she held 99% of the shares. However, upon closer analysis, this company is actually 90% owned by Zhao Jun – Zhao Lusi's father, indicating a "family-controlled celebrity" model. This arrangement both avoids personal risks and ensures that the actual decision-making power remains in the actress's hands through her role as a managing partner.

Zhao Lusi's family is not new to business ventures. Previously, she and her father have partnered with various businesses such as Fufu De Zhao Chengdu and Ma Ning Chengdu Enterprise Management Co., Ltd. In Ma Ning, Zhao Lusi holds 90% of the shares, while Zhao Jun serves as the legal representative. This company primarily operates in online sales, sparking speculation that the actress might transition to livestreaming sales in the future.

The newly established Zhao Lusi Group focuses on management and culture, complementing Zhao Lusi's previous business ventures. This shows that the actress's family is building a diverse investment ecosystem, not limited to the entertainment industry.

Public reaction to Zhao Lusi establishing her own company has been mixed. Supporters see it as a significant milestone, proving she has broken free from the constraints of her former management company, Galaxy Entertainment, transforming from an "employee" to a "boss," increasing her autonomy in her career. Conversely, some viewers worry that the actress will focus her energy on business, leading to reduced investment in film projects, thus affecting artistic quality.

Currently, with "The Pillar of Success," Zhao Lusi and her family are showcasing a multi-faceted strategy, balancing business and artistic development, promising to be a role model for many young stars in managing their careers and personal finances.

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