Ta Da - The young model completely lost her career in the blink of an eye because of an advertisement by D&G

1m77 tall, who won the first prize at the 2014 China International Model Contest held in Guangzhou, thought that Ta Da would change her life after becoming the face of D&G. However, many dreams and expectations have disappeared because of the unjust video.

The model world is willing to trade many things, pay a high price to appear in a movie or an advertising campaign from the world's top fashion houses. That can be what brings models "in the air", but sometimes destroys the career in front of them.

One of the major advertising disasters was the incident of Dolce & Gabbana (D&G) 2018. In order to promote the show in Shanghai (China), the Italian brand released a video with the appearance of model Ta Da. Use chopsticks to eat pasta.

The video does not contain a single word or sentence that offends Chinese culture, but many people believe that the model's face and expressions show mockery, sarcasm and contempt for the chopstick culture in China.

The climax was pushed to a climax when designer Stefano Gabbana replied to a netizen on Instagram: "Without you we are still alive". Attached to the word is the symbol... pile of dung. He also did not regret calling the people of this country "cheap". Unbeknownst to Stefano, a few slurs on impulse had sparked a disaster.

Many netizens have recorded a clip destroying all D&G products purchased in advance. E-commerce sites like Tmall, JD, Suning... have removed all of its products. On the forums, many consumers said they would not buy from this company. A source on the site said some Chinese people protested in front of the company's Milan office with the banner "Not Me". D&G is completely left out in the land of billions of people.

Not only that, model Ta Da also suffered a lot of damage after this scandal. The idea of large international brands helped her develop her career significantly, who expected the opposite result. She was "sick" by attacks from social media users. Some comments slander Ta Da, lamenting that she makes money by humiliating the place where her umbilical cord is buried.

"I still think your explanation is useless and your video is despicable. You can only blame yourself for not being sober enough. There is no point in vindicating your wrongdoing," said one. critical netizen.

Ta Da bitterly revealed that his career was completely destroyed after the D&G scandal. She said no one in China wants to work with her anymore. At the same time, the beauty also detailed the process of filming three promotional clips for D&G that caused her "job" to perish.

She recalls the day of filming, she was the only model in this propaganda campaign. Around Ta Da at that time were all Italian-speaking staff, only the director used English to communicate with her. However, he only said the script that required her to eat Western dishes with chopsticks with an attitude of surprise, exaggeration, laughter... and did not say more. She followed the instructions even though she felt embarrassed and uncomfortable, but did not dare to comment.

When asked why Ta Da did not ask to check the promotional video before it was released, she explained that she did not have the right to access to view or request any modification. She only gets to see the final version like the rest of the audience.

The young model added that the purpose of the advertisements was to highlight the East-West cultural differences, increasing public interest in the Shanghai fashion show. However, Ta Da did not expect the propaganda clips to have the opposite effect and freeze his career.

It is known that Ta Da is the chicken of a model management company called SMG. Immediately after the incident, the company apologized as well as affirming that it did not know in advance the content, editing, and dubbing of D&G in the controversial ad series.

"I will never show disrespect to my homeland. I love my country and feel proud to be able to represent China on the catwalk. Through this time, I learned a lesson. Again, I'm sorry," she wrote on Weibo.

Ta Da's sharing received many mixed comments. Some netizens expressed sympathy and urged people to forgive her. However, a large number of opinions still hold their anger at her and think that because they are no longer able to make money by modeling, they make excuses for themselves.

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