Ninh Duong Bui: Gen Z crazy about idols, "ideology" or top strategy?

From everyday videos, the couple Ninh Anh Bui and Nguyen Tung Duong have become internet phenomena with millions of fans, opening a stormy professional journey.

Ninh Duong Story, the affectionate name of the couple Ninh Anh Bui and Nguyen Tung Duong, has become a rare social phenomenon in Vietnam in recent years. Going beyond the framework of a famous couple on the internet, they have built a strong personal brand, an "ideology" loved and supported by millions of fans. From humorous, genuine videos on the TikTok platform to establishing their own company and organizing large-scale events, Ninh Duong Story's journey is a living testament to the power of sincerity and positive energy in the digital age.

Starting journey and solid academic foundation:

Before becoming influential people, Ninh Anh Bui and Nguyen Tung Duong were both ordinary young people with admirable academic backgrounds. Ninh Anh Bui, born in 1994, is a former student of the University of Economics and Industrial Technology. Once known as the "basketball god" when he was still a student, he showed his dynamism and talent early on. Meanwhile, Tung Duong, born in 1997, is a former student of the National Economics University and was the captain of the art team, considered a true "scholar".

Their love story began when Ninh Anh Bui was a fourth-year student and Tung Duong was a freshman. The age difference was not a barrier, but on the contrary, it created a lasting love story that lasted more than a decade. Their solid academic background and work experience in many different fields, from homestay to wedding planner, helped them have a sharp and professional mindset when embarking on the path of content creation.

Conquer social networks and build your own brand:

Initially, Ninh Anh Bui joined TikTok for personal entertainment purposes. But his charm, humor and approachable storytelling quickly attracted attention. The first videos that took the internet by storm were a series about "housekeepers", in which Ninh Anh Bui used a humorous voice-changing filter to dub everyday situations. However, the most important factor that contributed to their success was their genuine love story with Tung Duong. Instead of hiding it, they made their relationship public, turning everyday moments and "inanimate" conversations into powerful viral content.

Ninh Duong Story's appeal comes from the simplicity, sincerity and positive energy they bring. They do not try to be a perfect "idol" but simply share their lives in the most natural way. Their videos bring a bright, lovely perspective on love, life and work, thereby creating a deep connection with young people, especially Gen Z. Their fan community is not only passive viewers but also "employees" of the "company" Ninh Duong Story, together creating a common space filled with laughter and support.

From individual to company big turning point:

With strong growth and a huge fan base, Ninh Anh Bui and Nguyen Tung Duong decided to professionalize their activities by establishing their own company called Ninh Duong Story. This is a strategic move, marking the transformation from an online phenomenon to a professional entertainment brand. Establishing a company not only helps them manage their content creation work more effectively but also opens up many opportunities to cooperate with big brands.

Building their own company shows the couple's vision. They do not just stop at creating viral videos but also want to build their own "ecosystem" where they can develop a long-term and sustainable career. Recruiting staff for the company also shows their seriousness and professionalism, with clear criteria on capacity and suitability with Ninh Duong Story's working culture.

The peak of the stormy story of the controversial fan meeting:

Ninh Duong Story’s fan meeting, also known as Fan Meeting, is an event that the online community is looking forward to but also causes a lot of controversy. This event quickly became the center of attention when the ticket price was announced, with the highest ticket price reaching 2.8 million VND. This price is considered by many to be too high, equivalent to the ticket price of big music nights with the participation of famous artists.

The incident has sparked a wave of debate on social media. Some people believe that the high ticket prices are an act of "commercializing the love" of the couple with their fans, losing the original sincerity and closeness. However, loyal fans defend Ninh Duong Story, saying that organizing a large-scale event costs a lot of money, and buying tickets is a way for them to show their support.

Despite facing many mixed opinions, the fan meeting event still took place and attracted great attention, showing the undeniable influence of the couple. This event is proof that they are gradually building a professional brand, but also raises questions about the boundary between showing gratitude to fans and doing business on their own story. In the end, despite the controversy, the fan meeting is still an important milestone in Ninh Duong Story's journey, affirming their position not only as content creators but also as people with the ability to organize and attract strong crowds. This is a bold step, opening a new direction for KOLs in Vietnam, and at the same time showing his maturity in managing and developing his brand.

Ninh Duong Story was accused of shouting 150 million for 10 minutes on stage, how real is it? Trí Nhi13:27:30 10/06/2024Couple Ninh Anh Bui and Tung Duong have just made waves on the internet with the information that the price of sand is extremely huge, up to 150 million including the cost for both of them, for 10 minutes to appear at an event in Bien Hoa. Netizens immediately found out the truth.