Nham Gia Luan was criticized when the brand he represented intentionally entices Bac Loc to stir-fry the couple

Nham Gia Luan and Bach Loc used to have a very good combination in Chau Sinh Nhu Co and Nhat Sinh Nhat The, so the image of the two artists being assigned to a couple is inevitable.

Although the film by the two people has ended for a long time, the relationship between the two sides is also very good during the screening period. However, due to the indiscriminate stir-fry of the couple, Nham Gia Luan and Bach Loc's family changed from being close to becoming unsatisfied.

Building the image of a talented male artist and having an exemplary family, the intentional pairing of a couple with Nham Gia Luan in showbiz is very easy to get rid of. However, because of her stable acting, godly eyes, and righteous demeanor, female artists when paired with Nham Gia Luan always give viewers a very special couple feeling. And of course, the parties working with the actor will not ignore this strength of his.

After becoming famous, Nham Gia Luan received many invitations to be a brand representative. This is seen as a mutually beneficial partnership. However, the benefits were not seen, but the guy got caught up in a series of criticisms related to his co-star, namely Bach Loc.

Some time ago, Nham Gia Luan became the representative of Chow Tai Seng jewelry brand. On the day of the announcement, many products worn by Nham Gia Luan in the poster were sold out.

Recently, the movie "Ngu Giao Ky" starring Nham Gia Luan was premiered. Chow Tai Seng took ideas from Nham Gia Luan's character to design a fishtail necklace. Representation and design work together to make jewelry even more meaningful.

Nham Gia Luan is becoming more and more popular, which means that more and more characters can become design ideas for Chow Tai Seng in the future. Thus, the brand gives an abundant source of inspiration. Most importantly if his characters are popular with the audience. These jewelry will also get a certain amount of attention.

The first step of cooperation seems to be successful, being pushed by the water. In addition, May 20 (520) every year is the best business opportunity of the year for jewelry brands in China. This year Chow Tai Seng also prepared small gifts of autographed posters and photos of Nham Gia Luan. It is expected to attract a wave of fans to support. However, the British-represented brand has a silly marketing plan before 520 that makes netizens stir.

Specifically, this brand suddenly initiated the activity 1314 (One life, one life). During the operation, customers who buy products will receive a signed picture of Bach Loc. Moreover, the product propagated in this activity is the image of a baby deer (implicit Bach Loc's name). It can be seen that the brand is deliberately pairing Nham Gia Luan and Bach Loc to market themselves.

Pairing couples for propaganda in the entertainment world is not uncommon. Fan couple is also one of the sources of benefits for stars and brands. However, people should also distinguish between acting and reality. You may like their characters in the movie, but in real life it's a different story. The abuse of the couple for marketing activities will only lead to more and more resentment.

The obvious stir-fry of the couple made many Nham Gia Luan fans angry. They said that the brand representative was their idol, but gave someone else's picture and autograph. Moreover, everyone knows that Nham Gia Luan is married. Even when filming, he tries to keep his distance from his co-stars. Such a marketing strategy may affect the image of Nham Gia Luan.

This 1314 activity post has now been deleted. Chow Tai Seng brand immediately posted an apology to Nham Gia Luan's fans. In the comments section, fans all expressed that buying products is a support for idols. They hope the brand adjusts the propaganda direction, not affecting Nham Gia Luan.

Due to the timely response of the fans, Nham Gia Luan has not yet been affected. Fans also expressed that they will still wait for the cooperation of the brand and Nham Gia Luan in the upcoming 520 activity.

As for Bach Loc, she was more or less affected by this incident. Some extreme fans of Nham Gia Luan also made bad comments about her. Since then, it is inevitable that there will be a battle between the fan communities of the two sides.

Hopefully after this event, brands will also learn a lesson for their propaganda activities. Using a couple for propaganda is not something to blame. However, it takes ingenuity and subtlety when using this strategy, without affecting stakeholders.

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