Minji (NewJeans) becomes the center of controversy after the decision to terminate the contract

During an emergency press conference in 2024, Minji (NewJeans) attracted attention when she asked the reporter back: "Do you understand?". A year later, the same reporter mentioned the incident again, saying that the problem was not in the words but in the attitude and basic rules of behavior.

In an emergency press conference in November 2024, the group NewJeans announced that they wanted to terminate their exclusive contract with ADOR, citing the company's breach of obligations. When a reporter from The Fact asked about the group sending a notice of termination without any legal procedures, Minji's answer immediately became the focus: "We are terminating the contract because HYBE and ADOR have breached their obligations. Do you understand?".

A year later, the reporter revisited the incident in a new article, admitting that Minji's question had become a meme on social media and was frequently repeated whenever there was news related to NewJeans. He said he felt guilty about the wording of his question, and affirmed that he had no intention of attacking the group.

In fact, the five NewJeans members' wish to "terminate the contract without litigation" did not come true. In lawsuits related to the validity of the exclusive contract, the preservation of the company's status and the right to sign advertisements, the group's arguments were not accepted by the court. After a year of disputes, they were forced to return to the starting point.

However, from many people's perspective, this failure opens up new opportunities. Respecting the court's decision gives the group a legitimate reason to return to operations. Ms. Min Hee Jin - Director of ADOR - also announced her support for NewJeans to continue operating as a group at the company, while leaving open the possibility of establishing a new company in the future.

However, there are still many issues to be resolved, from erasing the negative image to completing the exchange with ADOR. The members themselves also affirmed their desire to return to music and stage with sincerity. This is important to restore the trust of the audience, because NewJeans once created a rare fever in K-pop.

According to The Fact reporter, the most important thing right now is not tension or conflict, but transparency and respect. He believes that Minji, Hanni and Danielle's announcement of their "return" without mentioning ADOR is regrettable, because in fact the group never left the company.

ADOR said that they are coordinating a meeting schedule for each member on the 13th and hope that the meeting will go smoothly. From now on, the issue is no longer "understanding" or "not understanding", but rather basic courtesy and attitude at work - the deciding factor for NewJeans' return to the public eye.

The incident also highlights another aspect of K-pop: the complicated relationship between artists and management companies. NewJeans, despite being a young group, has quickly become a global icon, but at the same time, they have to face legal constraints and commercial interests. As a result, every statement they make easily becomes the center of debate, even turning into an online cultural icon.

It can be seen that, to regain their position, NewJeans needs to prove their ability with quality music products instead of legal disputes. The comeback is not only an opportunity to affirm their brand but also a test of internal cohesion. If the group can overcome this difficult period, they will become a typical example of perseverance and the ability to reinvent their image in K-pop.

On the other hand, ADOR also faces a big challenge: it must protect the company’s interests while maintaining the trust of its artists and audiences. The goodwill cooperation between the two sides will determine whether NewJeans can return to the top. And above all, the audience is waiting for an answer through music – which is the core value of the group.

Min Hee Jin is paid a huge salary by HYBE, how outstanding is her ability? Phi Đức15:59:07 30/04/2024As the conflict between HYBE Chairman - Bang Si Hyuk and NewJeans' mother - CEO Min Hee Jin is increasing, the details surrounding the recent press conference that shocked Korean showbiz have aroused even more interest.