Luu Thi Thi, Quan Hieu Dong caught in "dirty" advertising will be banned for 3 years?

It can be seen that Cbiz's entertainment industry after complying with new regulations on artist management and tightening control of idol culture, Chinese authorities continue to issue new regulations on advertising activities of people's products. famous.

Recently, the General Administration of State Management of Radio, Television and Cinema (Quang Dien) has issued a new regulation related to the management of advertising contract signing activities, acting as the face of advertising agencies. trademarks for Chinese artists. This document immediately became a "hot" topic on Chinese social networks. Accordingly, the keyword "false advertising stars will be banned from accepting contracts for 3 years" is the most expensive keyword on Chinese social networks.

It can be seen that within a month, Chinese authorities have aggressively issued a series of regulations against artists who violate the law or morals or politics. In addition, the regulations on aesthetic orientation to the public are also concerned. Accordingly, "effeminate" male artists, passionate films (gay) will be banned in China. A series of young Chinese artists such as Trinh Sang, Ngo Diep Pham, Huo Ton, Truong Triet Han or famous actress Trieu Vy have all been wiped out from the entertainment industry in recent times. Their ability to return to artistic activity is hopeless.

Chinese officials emphasized around the new regulation that: "A representative of a brand must not introduce unused products; if the representative falsely advertises goods or services related to life, , health, harm to consumers, will be jointly responsible; If the representative knows that the advertisement is untrue but still deliberately introduces the product, he must also bear the related responsibility". Penalties for false advertising are administrative fines, confiscation of illegal income, fines equal to or double the sand, not allowed to sign a contract to represent any brand for 3 years. .

Turning over the past is not difficult to discover in the past years, consumers in China have witnessed many false advertising "spots" of artists. The most recent example is "the pearl of the small screen" Luu Thi Thi becomes the representative of a hair care brand, but many customers have condemned the poor quality of this product line. Besides, young star Guan Xiaodong was also a young star who had trouble with advertising. In the clip introducing vegetarian dishes, the 9X actress shares dishes that help lose weight and are good for health. However, this introduction of Guan Xiaotong caused public controversy. The dish Guan Xiaodong introduced is made from starch and has absolutely no use for weight loss as she said. Not stopping there, many people believe that in the introductory clip, the 9x star just pretended to swallow.

The most recent is the case of MC Ly Duy Gia. According to some sources, the MC of the hit TV show Happy Camp is the representative of a milk tea brand, but this business was found to have cheated, then fled. Ly Duy Gia knows that the partner is not transparent, but still accepts the invitation to be the representative. After the artist was found to be advertising poor-quality products, the Consumer Protection Commission also called for stricter regulations in the management of advertising contracts. The representative may be prosecuted for civil or criminal liability if there are serious consequences.

Most seriously, "Ha Zi Wei" Ma Yi Loi was also investigated by the Shanghai Economic Bureau for fraud. According to the judgment of the authorities, the production company set up a fake website, forged power of attorney, hired people to stage scenes to attract attention and entice investors. Carrying out the dismantling of this fraud gang, the Shanghai Economic Team arrested more than 90 suspects with a total of $108 million in exhibits. Because Ma Y Loi is the spokesperson and representative of the milk tea brand, she also became one of the subjects of investigation. Responding to the incident, the representative of the female artist announced that she had unilaterally terminated the economic contract with the milk tea brand. She said she was ready to receive and cooperate with the investigation with the authorities, and at the same time apologized to the audience.

Young star Trinh Khai was also condemned when the milk tea brand that he represented called for investment to be accused of fraud. There are customers who spent 1 million yuan to join, but then lost everything. After investigating, the police discovered that there were about 700 victims of the incident, economic losses amounting to hundreds of millions of yuan. The incident also made Trinh Khai's image ugly in the public eye.

Chinese audiences also think that advertising for poor quality products shows the irresponsibility of celebrities, blinded by generous salaries. Artists in China not only make money from acting, singing, participating in reality TV shows, they also make a lot of money from being the face of brands or selling live streams. The fact that Quang Dien issued a document to tighten the management of artists' advertising activities makes celebrities more responsible when choosing the products they represent, instead of running after income.

The strengthening of the management of advertising activities of celebrities also reduces the revenue of the artists because they cannot indiscriminately choose advertising products, regardless of product quality and gender. products that affect the health and benefits of consumers.

Liu Thi Thi's failed comeback with a historical project, deserves to be put in the closet because it's so miserable Phúc Sen1 month agoHowever, unfortunately, Chuong Tam quickly revealed his weaknesses in the first episodes, leading to the screen reappearance of Luu Thi Thi and Dau Kieu not as expected.