Kanye West faces an uncertain future after losing $ 2 billion due to a series of shocking statements

The Asians have a saying "one li wrong by 1 mile", which is probably always true in all cases. However, the series of shocking statements of Hollywood star Kanye West has gone too far beyond the limits of what the public can accept.

In recent days, social networks have been constantly stirred by hateful, racist comments by rapper Kanye West.

Specifically, in mid-October, Kanye West suddenly posted a controversial status line that wanted the army to be always ready to deal with and attack the Jews. The post was later deleted from social networks. However, many Twitter users took photos and re-shared them to criticize him.

At Paris Fashion Week in early October, the rapper unveiled a shirt with the words "White Lives Matter". The suit was seen as mocking Black Lives Matter, a movement against racism and police brutality against black people in the US. Many famous figures in the fashion industry such as model Gigi Hadid, writer Gabriella Karefa-Johnson of Vogue criticized West. On October 21, Balenciaga announced it was severing ties.

The rapper also caused controversy when he made a false comment about the death of black man George Floyd. In a recent episode of Drink Champs podcast, Kanye West said Floyd's death was caused by an overdose of fentanyl, not by Chauvin - who was convicted of killing Floyd - using force. With this statement, the rapper is facing a $250 million lawsuit filed by George Floyd's family.

Besides, a series of big brands such as Vogue, Gap, Balenciaga, Creative Artists Agency and adidas decided to end their cooperation with Kanye West. His net worth plummeted. Kanye West said he lost $2 billion in just one day.

According to Variety, the wave of criticism from the incident has both caused great damage to Kanye West's business and pushed his music career into an unstable and unpredictable situation.

Experts say that although the owner of the album Donda holds a large amount of cash, he also has large expenses and will soon face difficulties if he cannot find a way to turn the situation around.

West has 5 sources of income, but 4 sources have been affected because of the brand termination. In recent years, the male rapper has pocketed huge profits from contracts with adidas and Gap, music royalties, album sales and concert shows.

However, in an instant, it all came crashing down before West's eyes. The tough move by the companies as punishment for West's thoughtless statement. He caused a wave of anger when he made hateful, racist comments about Jews.

German shoe company adidas has announced the end of its partnership with West. Soon after, Gap also removed the product line featuring the male rapper from its stores, completely cutting off ties with West even though the two sides ended their 10-year partnership more than a month ago. .

As for the music business, the record label Def Jam Recordings turned its back on West. His show in Los Angeles was scheduled to be held on November 4 but was canceled. According to Page Six, the male rapper has cherished music products but has not been able to find a distributor.

"Kanye won the Grammy many times, has such a large following that his album was easily certified platinum shortly after its release. However, it is difficult for any agency to accept a cooperation agreement with him." , Billboard wrote.

Earlier, on October 28, ex-husband Kim Kardashian lamented on social networks: "I lost 2 billion USD in one day, but I am still alive. This is a word of love. I still love you. God still I love you. Money doesn't tell me who I am. Only the public defines who I am."

West mentioned Emanuel Ari - the CEO of the entertainment company Endeavor - who urged the companies to cut ties with the scandalous rapper.

Kanye West was born in 1977 in Atlanta, USA. He started singing in 1996 and became one of the most successful artists of the 21st century, selling over 140 million records. In 2015, he founded the Yeezy fashion brand, which focuses on streetwear. Bloomberg estimates West's net worth was about $6.6 billion after signing with Gap. However, according to Forbes, that number is only about 2 billion USD.

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