Jungkook (BTS) "was acquitted" in the case of being sued for "underground" advertising

Currently, the male idol is confirmed to have no wrongdoing.

It seems that the controversy about BTS member Jungkook's "underground" advertisement has ended. Accordingly, the Korean Fair Trade Commission (FTC) confirmed that they have decided not to conduct an investigation into the lawsuit related to the male idol's allegations.

A total of two complaints were filed with the Fair Trade Commission: One was about a mention of a tea brand during a live broadcast and another about Jungkook revealin.g clothes from his brother's brand. .

In response to the complaint that the singer born in 1997 deliberately PR for his brother's brand, the Fair Trade Commission stated: In the case of Jungkook, it is difficult to determine the exposure of clothes from his brand. boys on social networks is due to a request from the brand or voluntarily done by the male idol.

As for the complaint about Kombumcha tea advertisement, they asserted that although Jungkook mentioned that he was drinking tea on live broadcast, it was difficult to see it as advertising purpose, as the company or product name was not mentioned. . According to the FTC, it decided to dismiss the complaint after clarifying that there was no advertising request from the brand.

On the other hand, person A - who filed the complaint said, "I filed a complaint because I thought it was unfair but the company continued to remain silent, leaving fans with no choice. other than being angry about the dire situation."

Previously, on October 1, Sports Kyanghyang reported, Jungkook was complained for advertising "undercover" products of the Six6uys brand by regularly wearing clothes from the brand when interacting with fans, during while still hiding the information that he was an internal director there.

The applicant believes that the Korean Fair Trade Commission needs to investigate the male singer's case, because he violated the laws related to online product advertising, because BTS's youngest brother asked for his strength. influence to bring the brand Lamodechief - a brand under Six6uys closer to the fans.

Worth mentioning, Six6uys is a multi-disciplinary company founded by the male singer's brother, Jeon Jung Hyun. According to the article, some employees of BTS management company such as Park, Kim and Yoon also have shares in it. Moreover, this brand was only established on May 17 and Jungkook held the position of Internal Director from then until September 14.

However, up to now, although the male singer is no longer the director, he still has shares and benefits from the brand, raising the suspicion that he has cheated and manipulated the free market for his own gain. Jungkook can also be considered an "underground" advertisement for not making himself known to be related to this brand (or more specifically, the company Six6uys).

Some argue that the "implicit" promotion of brand products by regularly wearing the brand's clothes to participate in important events and livestreams puts Jungkook at risk of facing a series of lawsuits. fines under the new regulations of the Korean Fair Trade Commission.

This is a regulation in the draft revised "Ads Appraisal Guidelines", which contains content banning "underground" ads that were issued from September 1, 2020.

Previously, a series of KOLs (social media influencers) such as stylist Han Hye Yeon and singer Kang Min Kyung were also involved in a similar incident. The two female artists both receive advertisements for fashion products, functional foods, beauty products, etc. on their personal pages with a remuneration of up to thousands of USD.

However, the two did not clearly explain to the audience that the products were all paid for by the brand, instead lying that they bought it themselves to create a more fair assessment. This action angered the audience and the two female artists had to apologize and stop advertising for a long time.

After the above incident, the Fair Trade Commission issued a new law, requiring all artists and KOLs to clearly label the products they were paid by brands to advertise their products. For example, posts that use real estate must be captioned "promotional" below the photo.

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