Jisoo officially has a new identity after 1 month of being "erased" by YG, fans flocked to congratulate her.

After not signing a personal contract with YG Entertainment, the individual activities of the 4 BLACKPINK members always received the attention of the online community. Jisoo is also making her first clear moves after separating from YG Entertainment.

Within just 1 month since leaving YG, Jisoo has "pocketed" many campaigns with many famous brands. It can be said that she is the member with the most active activities.

Recently, the American sportswear retail brand, Alo, introduced its Spring 2024 collection, with the attention-grabbing model, Jisoo - a member of the Kpop girl group BLACKPINK. Glossy also said that Jisoo has been chosen as Alo's newest brand ambassador.

Speculation about Jisoo (BLACKPINK) coming into contact with the active sports fashion brand based in Los Angeles broke out a few months ago. As the Korean singer and actress began appearing dressed in the brand, sometimes from head to toe.

As reported by Glossy, the person in charge of Alo brand marketing and creative - Summer Nacewicz - said: "Jisoo discovered Alo on her own" and "when she was in Los Angeles for her last stop in the US During BLACKPINK's Born Pink tour in August 2023, the brand invited her to the headquarters and gave her products."

"We never jump into a partnership without figuring out together whether it's a good fit or not. We look for people who are excited about the brand and want to be a part of it," Nacewicz told Glossy. It".

Nacewicz emphasized that, based on Jisoo's global appeal with an Instagram social network account with 77 million followers, the female singer will help expand brand awareness in Asia and other regions of the world.

"Jisoo has a wide reach and high engagement. Fans love her. So we get new perspectives through her," Nacewicz said.

Signing an ambassador contract with Alo is also Jisoo's first clear move, after she decided not to renew her personal contract with YG Entertainment, along with 3 BLACKPINK members (Jennie, Rosé, Lisa).

Since announcing that she would not renew her personal contract with YG Entertainment, Blackpink's eldest sister's solo career has increasingly "gone up". Not only did he decide to participate in a completely new film project called Influenza , but he also quickly "pocketed" respectable contracts.

With Dior Beauty alone, the Global Ambassador has participated in campaigns for all three product lines Dior Lip Glow (lip balm), Dior Forever (foundation) and Dior Capture Totale Hyalushot (Skincare). BLACKPINK's eldest sister shows off her luxurious and attractive charisma in every frame, making it difficult for viewers to take their eyes off.

Recently, Jisoo also made an impression when she became the representative face on the cover of Dazed Korea magazine's February 2024 issue accompanying Dior Beauty. The famous star impresses with her beautiful visual, smooth skin and perfect facial features, "10 points with no buts". In addition, ambassador Jisoo also officially became the Dyson brand ambassador and is also the advertising face for the Dyson Airstrait product line.

Previously, Korean media reported that Jisoo may join a company in Korea where her brother is the CEO. However, this is not originally an entertainment company but a company specializing in providing nutritional food. There is information that Jisoo's brother plans to open a subsidiary to specifically serve his sister's artistic activities.

However, as for Jisoo, she has not shown any clear direction regarding her personal direction. The representation contract with the Alo brand is Jisoo's first step in the journey of developing her solo career.

In addition to being proud of their idol, BLACKPINK fans also hope that Jisoo will soon return to her singing career and release another explosive song like what Flower did before.

BlackPink's Jisoo is worried about receiving a new movie, but loses her title as "Queen of K-pop" to IU? Hoa Tuyết08:12:57 18/08/2023After a series of remarkable achievements in the previous drama segment, fans are now placing a lot of expectations on the upcoming roles of BlackPink's eldest sister - Kim Jisoo.