Rosé said 1 sentence about NewJeans, causing a fever in Korea, HYBE boss 'jumped up'?
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On the morning of August 17, Jennie posted a clip recording moments on BLACKPINK's 8th debut anniversary. The video is only about 20 seconds long, but the fan community can see behind-the-scenes moments that have not been released.
From the backstage photos of the fansign, the moment BLACKPINK took photos together backstage or Jennie's cutest moments, they were all captured by her. However, the caption with two sensitive words made people confused.
The status line that appeared on Jennie's clip immediately became a topic that stirred up the Vietnamese online community. In fact, this status line was a product of Google Translate and suddenly made Jennie a "victim".
In the original status, Jennie wrote: "Feeling gr8ful" - Feeling grateful. Jennie cleverly inserted the number 8 in the text to celebrate BLACKPINK's 8th anniversary, but this action caused her to be "harmed" by Google Translate and created a funny situation.
Jennie's original status line with the words: "Feeling grateful"
Jennie - Korea's top female idol, 1 of 4 pieces of the global girl group BLACKPINK is currently at the freest point of her career. She spent 5 years of rigorous training in YG's "forge", officially debuted in 2016 and quickly became one of the most influential icons of Kpop. Jennie's journey to the top was brilliant, but also faced countless gossip and scandals.
Along with fame comes scandal. During her 8 years of working, Jennie was caught up in a series of shocking scandals, but she overcame them all spectacularly. She is like the "chosen one" of Kpop, no matter how many difficulties she has, she can still move forward. To the point that people have to wonder if the public is too lenient with Jennie, when the scandals she got into were enough to ruin another idol's career.
Jennie is an exception, but it cannot be denied that she has the qualities to become the brightest star. The "scandals" surrounding Jennie in recent years include the controversy over her laziness in dancing, being "overly pampered" by YG, dating many famous idols and acting in controversial movies. Faced with all of this, Jennie has never spoken out. She chose to overcome the storms that surrounded her with a positive spirit, a desire to learn and constantly contribute.
Every time there is a "scandal", Jennie breaks the noise with her musical achievements. The performances that went down in Kpop history at Coachella, World Tour Born Pink, were the sweat and energy Jennie poured in with BLACKPINK. People saw the true ability of an "all-rounder" artist, the times she was out of breath, exhausted to the point of collapsing on stage. From there, Jennie shined brighter than the comments that criticized her for being lazy and lacking enthusiasm.
Jennie debuted in Hollywood with a movie that couldn't be more noisy. The Idol made Jennie's name "booed" all over the newspapers. The public did not accept a Kpop idol who was too revealing and sexy with a male dancer right on American television. The Idol made Jennie suffer, but in return, it also gave her the hit One of the Girls reaching 1 billion streams on the Spotify platform, continuously breaking Billboard records. The BLACKPINK female rapper expanded her influence in the US with only 3 solo songs including SOLO, You & Me and One of the Girls.
At the end of 2023, Jennie made the boldest decision of her career - ending her exclusive contract with YG and founding her own management company, ODDATELIER. Jennie's new journey has the support of her fans. In the first half of 2024, Jennie and ODDATELIER showed an extremely bright future, constantly "exploding" in advertising and fashion. Jennie attended major events and had the honor of trying her hand at the role of vedette at Jacquemus' 15th anniversary show. In particular, Jennie is also preparing her own solo album.
But ODDATELIER doesn't always work effectively. On July 2, Jennie and her crew released a vlog of their work in Italy. The video recorded Jennie's preparation for the Jacquemus show. From here, Jennie's biggest scandal of her career occurred. All the noise originated from a 3-second moment, recording the image of Jennie using an electronic cigarette. Notably, she smoked in a closed room and blew smoke into the makeup artist's face. In just 3 seconds, Jennie's image was ruined.
This moment quickly became a public storm. The female rapper BLACKPINK was severely criticized for her awareness. For Kpop idols, the use of cigarettes and alcohol is taboo. Because the largest fan base of Jennie and BLACKPINK is young people, including many minors. Jennie's smoking in a closed room also violates local law (Capri Island, Italy has a law prohibiting smoking in closed rooms). Jennie was heavily criticized, some people even sent a complaint to the embassy against the female idol.
From "national darling", Jennie was heavily criticized by the Korean media. In particular, Jennie's act of blowing smoke into the makeup artist's face was accused of "abuse of power". This is a "heavy" comment, especially in a country with a sensitive hierarchical culture like Korea. Jennie became the target of attacks by Korean netizens, especially office workers. Knet commented that Jennie was an arbitrary and selfish boss.
In the face of public opinion, Jennie responded frankly. On the afternoon of July 9, through her representative company, Jennie admitted to vaping and apologized to the affected employees. This was also the first time she herself spoke up to address the controversy. Despite facing it, this move still could not calm the wave of anger directed at Jennie.
Jennie was criticized for being insincere, only apologizing for being exposed. Netizens believe that the female idol does not feel remorseful at all, if the incident of smoking had not happened, this behavior would probably have continued. Not to mention, a group of extreme fans blindly defending Jennie also increased public anger. It can be said that in 8 years of working, this is the most serious scandal Jennie has been involved in.
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