Do Hong Dang and Ho Hoai Anh have to compensate for expensive contracts due to scandals in Spain?

Regarding the level of contract compensation, the brand's communications director said, "It depends on the impact of the case and the commercial value on the signed contract."

A few days ago, many brands that are collaborating with Hong Dang and Ho Hoai Anh had a move with 2 artists. A series of links to promotional articles as well as photos taken with these artists' products have all disappeared.

A number of large real estate businesses, which regularly post photos and videos of Hong Dang and Ho Hoai Anh who come to see apartments in new apartment and villa projects, have also removed all posts with images of these two artists. . At the end of 2021, Ho Hoai Anh and Luu Huong Giang combined with a hospital to make a promotional MV. Currently, the MV is set to non-public mode, only those who have the link can view it.

Similarly, the talk show "Learn to love" on YouTube in June 2021 with the participation of Ho Hoai Anh and his wife was also changed to private mode. When accessing the link, I received the message: "Video not available. This is a private video".

Particularly video talk show on fanpage still exists. In addition, at the end of 2021, Ho Hoai Anh also composed the song "Learn to love" to advertise this insurance company. Ho Hoai Anh and his wife are also representing many products for the family...

Before being entangled in allegations of sexual assault in Spain, musician Ho Hoai Anh advertised many products and brands such as water flossers, toothpaste, TVs, soft drinks, and beer. , bank...

Similarly, Hong Dang, who used to represent many brands, was also "frozen" in all promotional activities. Talking to the Lao Dong reporter, the communications director of a brand said: "In today's market, in general, all brands, companies, banks... when drafting a cooperation contract, Signing contracts with artists always have very strict, specific and detailed requirements for image preservation."

Accordingly, when the contract is still valid, if the artist causes a scandal, scandal, or negatively affects the brand, he will have to compensate the contract. The brand also has the right to permanently terminate cooperation with artists whose private life is not clean.

Regarding the level of contract compensation, the brand's communications director said, "It depends on the impact of the case and the commercial value on the signed contract."

Before signing the contract, companies and brands had to research and learn carefully about the artist's private life, work, and career. However, the scandals that break out suddenly are the "slow-explosion bombs" that no brand or company can predict.

Communication experts assess: "Cooperating with artists is sometimes quite risky, they can bring a strong impact and spread to an advertising campaign, but it can also bring everything down when it comes to advertising. there are scandals, representative brands suffer from "contagion" when they are boycotted and criticized.

When the artist's reputation is also proportional to the level of risk, the business will be the one to suffer with visible damage numbers. Before that, in March, Hien Ho also struggled and lost before the "storm" of the media after being entangled in a love scandal. The singer had the show canceled by her partner, the brand canceled the contract, and it was difficult to return to showbiz.

In 2021, Hoai Linh was also deleted by an e-commerce platform as soon as it was caught in a scandal of late disbursement when doing charity. Under pressure from public opinion, the male artist had to withdraw from the program "Challenge Comedians".

Another case is Pham Anh Khoa and the allegation of sexual harassment. He was once decided by the United Nations Population Fund (UNFPA) to terminate cooperation after saying "slapping the butt is also a way of greeting".

Or the case of singer Jack being accused of cheating, cheating, "catching many fish", he was also strongly boycotted by public opinion. The audience "attacked" demanding that "Running Man" season 2 cut off Jack's participation. Under the pressure of public opinion, in episode 5, when 8 "Running Man" members came to Korea to record a special episode, Jack had to disappear for no reason.

Regarding the case of "two artists raping", right after receiving the information, the Embassy has initially implemented measures to protect citizens, working with local authorities to verify the information, requested the Spanish side to ensure the legitimate rights and interests of Vietnamese citizens as well as promptly provide information on the progress of the handling situation to the Embassy.

The Ministry of Foreign Affairs directed the Vietnamese Embassy in Spain to continue closely monitoring the case, keep in close contact with local authorities, and be ready to take timely measures to support citizens in accordance with regulations. Vietnamese and local laws.

Hong Dang, Ho Hoai Anh were posted photos of their wives and children online: Need to be dealt with with sanctions Rosé08:59:53 05/07/2022"Especially the act of using the image information of the wife, and them to attribute, condemn, insult their honor, dignity, and reputation, that is a serious violation of the law, a violation of children's rights. children, infringing on the honor and dignity of citizens", Dr...