'Phenomenon' Le Tuan Khang: revealing the 'tycoon' behind, CellphoneS said 1 sentence?

Recently, the name Le Tuan Khang (SN 2022, Soc Trang) has become a topic of discussion on social networks, when this male TikToker reached from 5 million followers to 11 million within 5 days.

Besides, the latest video Tuan Khang posted within 5 days has also reached 338 million views on the TikTok platform.

From this, Mr. Le Minh Tam, former CMO of Vinalink Media, now CEO of Bich Ngoc eyewear brand, asked the question: Will Le Tuan Khang become a phenomenon in a few days when the video reaches more than a "huge" number of views and increases 7 million followers with the manipulation of TikTok?

"More than 300 million views is a huge number 3 times the population of Vietnam, achieving a natural way in a few days is unimaginable. As famous as Son Tung MTP, the MV with the most views is "This Place Has You" which took 7 years to reach 300 million views. Le Tuan Khang's comedy content genre has never been the genre with the most views. Because comedy has a great differentiation according to regional factors, culture, age (male comedy, northern comedy) and is difficult to spread terribly," said Mr. Tam.

The former CMO of Vinalink Media also gave examples of the most viewed video genre in the world is music video, in the world it is "Baby Shark" (15 billion), "Despacito" (8.6 billion), in Vietnam it is "a duck" (1.1 billion). Mr. Minh Tam affirmed that music has many international fans and international views, but comedy does not.

Talking about whether or not to turn Le Tuan Khang into a phenomenon on the TikTok platform, Mr. Tam commented: "TikTok uses hero building tactics with Le Tuan Khang, just like it used with Quyen Leodaily's livestream sessions.

When Quyen Leodaily had live sessions of the 100 billion TikTok Shop, which caused a stir in the television press, it created a psychological effect that made more businesses interested in livestreaming, companies poured more money, and more young people wanted to do livestreaming. When Le Tuan Khang has videos with 300 million views, so does the increase of more than 7 million followers in a flash."

Besides, Mr. Tam also said that Le Tuan Khang's "huge" number of views and followers can make many young people dream of becoming Le Tuan Khang version 2.0 and society pays more attention to TikTok. Thus, it means that TikTok has succeeded with the tactic of building heroes, creating viral effects, FOMO effects (fear of missing out syndrome).

Notably, in the video of Le Tuan Khang with more than 300 million views sponsored by CellphoneS, Mr. Le Minh Tam also assessed whether the brand benefited from it or not: "Part of it is luck, part is the sweet fruit because CellphoneS has been accompanying Le Tuan Khang for a long time. 300 million views, but mainly the effect of increasing brand awareness, not appreciating the sales conversion effect from such videos."

Le Tuan Khang is famous for clips revolving around rural life in the West. Characters such as Mr. Tam, Mrs. Chin, the kids... are all close neighbors of the male TikToker, invited to act in the clip.

Their unexpectedly natural acting attracted tens of millions of views. Under the guy's videos, netizens also commented that he had turned the whole village into an "actor". In October 2024, Le Tuan Khang also attracted attention when he went to cast the movie L.Flip Face 8 directed by Ly Hai.

However, besides the compliments on how to make a sincere video, Le Tuan Khang also encountered many mixed opinions, saying that he was just acting and the young audience was too easygoing. Also because it has become such an online phenomenon, in addition to compliments on his honest personality and sincere way of making videos, the male TikToker also received many mixed opinions.

In front of the sharing lines about the formula for Le Tuan Khang's success explained by director Tran Ngoc Phong, reader Tam Nhien expressed his opinion: "Objectively, the fact that Khang has participated in the casting for Ly Hai's film L. Flip Face 8, the ability to write scripts and direct clips that cause fever on social networks is a mark that no one can cover receive.

However, if you analyze deeper, it can be seen that the naïve, innocent or innocent elements in her clips are actually acting, carefully calculated.

Details such as "misspellings" can be seen as tricks, part of the script to attract attention. This is not to blame because it is a way of making content that suits the tastes of a part of the viewer.

Le Tuan Khang is a trend on the Internet and will be like many other trends, according to the law of elimination and development of life.

However, Khang's hotness and the attraction of these clips reflect a reality: the aesthetic tastes of young people today are somewhat permissive, when they are easily attracted to entertainment content rather than deep, long-term values."

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