Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets

HanniJun 10, 2025 at 15:06

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After the resounding victory of Opal Suchata at the Miss World 2025 pageant, the first beauty to bring the crown to Thailand. In addition, the Thai beauty queen also received special attention from the public.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 1

'Auntie Pui', whose real name is Piyaporn Sankosik, is not only a successful businesswoman, but also the silent architect behind many resounding victories, reshaping the landscape of the Thai beauty industry and reaching out to the world. From a quiet woman, she has become a "queen without a throne," holding power and a huge fortune, and possessing a steely will that is not afraid to confront anyone, even the most powerful tycoons.

From Solid Foundation to Fateful Turning Point

Auntie Pui does not come from a family with a tradition in the entertainment or beauty industry. Her early background was a solid business career, giving her strategic vision and a keen financial management ability – factors that later became the key to TPN Global’s resounding success. She clearly understood the value of investing, not only in costs but also in time and effort, into a potential project. It was this acumen that led her to the path of beauty pageants, a field where many people only see the superficial glamour, but Auntie Pui saw an empire that needed to be built.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 2

Before TPN Global became the force it is today, the Thai beauty market already had big names with solid positions. However, Auntie Pui saw gaps and untapped potential. She was not afraid to take risks, not afraid to try new and bold ideas. The emergence of TPN Global under the leadership of Auntie Pui brought a new wind, a more professional, methodical and effective working style. She focused on building a strong team, from catwalk coaches, makeup artists, fashion designers to communication experts, all working together to create a perfect whole for each contestant.

The "Midas" Hand Touching Beauty: Anntonia and Opal
If anyone ever doubted Auntie Pui's influence, the consecutive victories of Anntonia Porsild at Miss Universe 2023 and Opal Suchata at Miss World 2025 have dispelled all doubts. These are not only individual titles but also the most eloquent proof of the vision, investment and talent of the "boss" TPN Global.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 3

Anntonia Porsild, 1st Runner-up of Miss Universe 2023, is a typical example of Aunt Pui's "cool hand". Anntonia possesses attractive mixed-race beauty and performance experience, but it is the strategic guidance from Aunt Pui and the TPN team that has helped her maximize her potential. Anntonia's every step, every gesture, every word is meticulously crafted.

Auntie Pui did not stop at training skills but also focused on building Anntonia's image, story and charisma, turning her into a strong, confident and inspirational representative. The regret of Anntonia losing the Miss Universe crown was just a small moment in her successful journey, and it further affirmed that Anntonia was a formidable opponent, thanks in large part to Auntie Pui's efforts.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 4

And then, Opal Suchata, the new Miss World 2025, once again brought the name of Aunt Pui and TPN Global to a new level. Miss World is a different arena, not only focusing on physical beauty but also promoting kindness, knowledge and community influence. Aunt Pui saw these necessary qualities in Opal and knew how to exploit them. Instead of just focusing on the splendor on stage, TPN Global built for Opal an impressive profile of social activities and meaningful projects in which she participated.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 5

The careful preparation, from communication style, behavior, to understanding of social issues, were all carefully cultivated by Aunt Pui and her team. Opal's victory is not only a personal title but also an affirmation of Thailand's position on the world beauty map, and Aunt Pui is the one who painted that brilliant picture.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 6

The success of Anntonia and Opal is not accidental. It is the result of a long-term investment, not only in terms of finance but also in knowledge, experience and vision. Auntie Pui not only bought the copyrights of the contests, she also built an entire beauty "ecosystem" where dreams are nurtured and realized. She is not only a manager, but also a mentor, a friend and sometimes a mother to the girls under her protection.

The "Rich" Assets and Hidden Power of the Thai "Miss Boss"

Ms. Pui is a businesswoman, CEO of TPN Global Co., Ltd. She is also the copyright holder of many beauty pageants in Thailand such as Miss Universe Thailand or the organizer of Miss Global 2025. Up to now, Ms. Pui has worked for more than 10 years in the beauty industry and is considered the person who made many changes in beauty pageants in Thailand.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 7

According to Thethaiger, Ms. Pui once said that she wanted to open up opportunities for everyone, no one was limited in their right to participate in beauty contests. The businesswoman also aspires to open up a new perspective to prove that Thai women have much to contribute to society.

Regarding her private life, Ms. Pui is quite secretive. On social media platforms, she mainly posts images and videos related to beauty queens under the company's management. In addition, there is no information related to the assets or wealth of the "beauty queen boss" of the land of golden temples.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 8

The only thing Ms. Pui is quite comfortable with publicly is her two children. She has a son and a daughter, both of whom are currently running and supporting the company. Notably, her son - businessman Indy Sanko - also has a large following and regularly appears at events.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 9

Many people say that Ms. Pui and the new Miss World 2025, Opal Suchata, have a very close relationship. The Thai beauty is considered a "favorite" who receives a lot of favor. In addition, Opal often appears with Ms. Pui's son, so the online community "shipped" her enthusiastically. However, in response to the media, Ms. Pui said that the two are just close friends.

Aunt Pui: the powerful female CEO behind the success of the new MW, holding huge assets - Photo 10

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