BLACKPINK surpasses to replace BTS, Bit Hit panics to lose billions of dollars because of military enlistment?

According to many Korean news sites, if a member of BTS enlists in the army, BLACKPINK will be the top group to replace the boys. BTS's management company is also planning to fill the gap so that there is less damage when BTS enlists in the army.

In the past few years, BLACKPINK and BTS are the two top Kpop groups. They all have a huge fan base, the number of awards is incalculable. Along with that, the two also made great strides in conquering international audiences with shows, English hits, etc.

However, compared to the level of influence, album sales and the system of major awards, BTS is somewhat superior. Recently, the information of BTS members enlisting in the army has attracted a lot of attention from the audience. Because they are a group that has a great influence on the Korean entertainment industry, even the group also contributes to bringing great profits to this country.

According to Korean media, the enlistment of BTS members is a good opportunity for other groups to rise to the top, and the group that is targeted is none other than BLACKPINK. News sites believe that BLACKPINK has its own musical taste, they have grown internationally with strengths in singing, dancing, and good looks.

The reason BLACKPINK's name is noticed because of their community-oriented music and the latest album, Born Pink, proves it. In August and September 2022, BLACKPINK even surpassed BTS in the brand value rankings. However, based on the position and position of BLACKPINK, many viewers think that the YG girls have many things in common with BTS, but both groups have their own orientations and plans. In addition, in each group, the most important position is in the public's heart, so they do not need to replace or occupy anyone's position.

Previously, on October 17, Korean media quoted a notice from Bit Hit reporting that the eldest brother Jin of the BTS group, starting with Jin, would enlist in the army in turn. BTS promises to reunite in 2025. "Jin will apply to cancel the postponement of enlistment and join the army after completing his solo project at the end of this month. The other members will also enlist in turn according to their individual plans. . The group BTS hopes to reunite in 2025 after all members complete their military service," said Big Hit Music.

Previously, BTS members were postponed to the age of 30 thanks to their great contributions to the national image. Jin (born in 1992) also sent a request to postpone his military service until December 31 to continue promoting with BTS. This has caused great controversy for a long time.

The news of BTS's withdrawal of postponement and official military enlistment plan ended the more than a year-long controversy among Korean officials and the public about whether to exempt BTS from military service. However, it also raises many concerns for the future of BTS, the management company HYBE, and the Korean music industry.

Kpop had difficulty in conquering the foreign music market when BTS enlisted in the army. The group's management company is also not immune to economic damage. The American economic magazine Fortune assessed that Korea lost billions of dollars from Kpop superstar BTS's military service. The recent news of BTS's enlistment also made HYBE's stock drop like an arrow to the bottom.

To fill the gap after BTS enlisted, HYBE has a comprehensive long-term development plan, which is expected to debut 4 groups in 2023 to minimize damage during BTS' enlistment. As of 10 am on October 18, HYBE's stock value suddenly increased again after the news of BTS' enlistment, HYBE's stock price is trading at 122,500 KRW, up 6.52% compared to the previous trading day. there.

It can be seen that the stock market has positively evaluated BTS's enlistment. Choi Min Ha, a researcher at Samsung Securities, said, "The uncertainty over BTS's NVQS issue was the main cause of the stock price volatility and it has now been resolved." Researcher Lee Hyein commented, "Uncertainty about BTS's enlistment time and plan contributed to the drop in stock prices. But now that issue has been resolved. It's likely that the company will continue. continue to grow in 2023 and 2024, and profits will likely increase due to the expectation of many other artists in the company."

However, this is still a temporary assessment, many experts still think that in general, HYBE stock is still a downtrend even though the first member has not yet enlisted in the army. Proving HYBE's panic and imbalance over BTS's enlistment.

BTS faces military enlistment, netizens are angry and sarcastic about 7 members who "play tricks, deliberately evade"? N.P11:53:19 08/10/2022The decision to enlist in the army '5 times 7 times' was postponed, BTS recently officially faced the military enlistment to ensure fairness. Before the members' last-minute delay, the public expressed their anger and irony that BTS was playing tricks and deliberately evading...