BLACKPINK is said to be 'following' the direction of aespa in the upcoming comeback

Not long ago, a representative of YG Entertainment revealed that the 4-member girl group is currently in the final stages of recording a new album.

BLACKPINK will start filming their music video in July and make a comeback soon.

This will mark BLACKPINK's first comeback in nearly 2 years, since the group released their first studio album titled The Album in 2020 along with the title song "How You Like That" and the collaboration song. special Ice Cream with Selena Gomez.

After a period of silence, BLACKPINK recently came back and announced a new product called Ready For Love that made many fans happy.

Specifically, this song will be released on July 28. In particular, BLACKPINK will have a virtual character version to serve this new MV.

Many of their fans, upon receiving the information, left many comments and looked forward to the day the song was released. However, some questioned when the release of the song had a "virtual character" that reminded them of aespa. Because before that, this rookie group also had products with "virtual characters".

Since then many controversies have arisen, some think that if going in this direction, will BLACKPINK be following aespa? Others are looking forward to this debut to see which group BLACKPINK and aespa will have a better virtual version.

However, most fans believe that the release of virtual character versions is not a new thing in Kpop, but depending on the strategy of each management company or brand, they will have a suitable direction. BLACKPINK has always been a group with its own color. Even before that, aespa was accused of being a copy of Blackpink, so it is impossible to confirm that the 4 YG girls are "following" juniors.

Ignoring the side controversies, the August Kpop race promises to be extremely tense, bursting with the return of a series of popular girl groups from the 2nd to the 4th generation.

Recently, the company Starship Entertainment confirmed, "IVE is working hard to prepare with the goal of making a comeback in August".

IVE's previous song "Love Dive" released in April brought the group a total of 10 wins on music shows.

IVE is a 6-member rookie girl group, debuted in December 2021 with the debut single "Eleven", and most recently "Love Dive", the song has surpassed 100 million streams (streaming) on Spotify .

According to Allkpop, IVE and aespa are the most popular girl groups of the 4th generation Kpop today.

In July, IVE ranked 2nd on the girl group brand reputation rankings announced by the Korean Business Research Institute, just behind BLACKPINK.

A statistic shows that, IVE is currently leading the new generation of Gen 4 (ITZY, (G) I-DLE, IZ*ONE has a higher achievement but is placed in the 3.5 generation) with a total of 23 victories in the competitions. music program, with only 2 songs since debut.

16 of them are from music programs of major broadcasting stations (Music Bank, Music Core, Inkigayo).

In terms of album sales, IVE also achieved an impressive number of 1,059,087 copies on the Gaon/Circle Chart, ranking 8th in the Top 9 girl groups selling over 1 million albums. Operating for less than 8 months, this achievement shows the strong growth potential of IVE in the future.

Notably, next month, Kpop will be extremely exciting and hot as a "pan of fire" by the return of a series of expected names, which are SNSD, BLACKPINK, TWICE and IVE. These are all outstanding representatives of generations of Kpop girl groups.

"National group" SNSD will return with all 8 members after 5 years, since the 9th studio album "Holiday Night". SNSD is the only 2nd generation girl group that still retains a strong attraction during 15 years of operation.

On the occasion of the 15th anniversary, not only releasing albums, the 8 legendary girls of SNSD also appeared in the reality TV show "So Shi Tam Tam", which is being broadcast on jTBC.

BLACKPINK, the popular girl group Gen 3, makes a comeback after nearly 2 years of absence on the music track, since "The Album" was released in 2020.

At the same time, BLACKPINK will hold a world tour, which promises to be the largest scale in the history of Kpop girl groups.

Along with BLACKPINK, TWICE also returned with the 11th mini album "Between 1&2", scheduled to be released on August 26.

Recently, TWICE fans received good news when all 9 members continued to renew their contracts with the management company JYP Entertainment. The group officially got rid of the "7-year curse" that used to be the obsession of many Kpop groups.

Although IVE is less than 1 year old, it is praised by the media and the public as a "dinosaur rookie" with a series of outstanding achievements. The group is also expected to have an explosive comeback like the seniors.

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